Boston, Massachusetts, United States
As Global Head of Business - Moloco Commerce Media, I am passionate about supporting, scaling and leading commercial organizations that have an immediate, positive impact on our clients. In my day to day role, I love using data to move fast, while always reminding myself to “measure twice and cut once.” I’m proud to help our clients reach their monetization goals, and at my desk I keep printouts of client email testimonials to remind me how much of an impact consultative sales can have on our retailers & marketplaces' business. Outside of work I’m a has-been professional tennis player, who was peers with Andy Murray, Novak Djokovic and Rafael Nadal; they were better than I was which is why you have heard of them and not me. I’ve recently taken up paddle tennis, and am trying to relive my former tennis glory one Saturday morning at a time (with inauspicious results).
As the Global Head of Business - MCM I will lead teams focused on Moloco Commerce Media, an enterprise software solution that empowers retailers and marketplaces to build and grow their own advertising businesses. It offers a flexible, high-performance AI platform that delivers relevance, results, and automation—enabling scaled, streamlined ad operations, and driving measurable revenue growth.
I lead the $70+ million dollar new business acquisition team in North America for Criteo’s Display Advertising Solutions across our Small Business, Mid-Size, Core, and Strategic sales organizations. Each team is made up of 6-20 sales reps, with 10-12 total managers. I am tasked with building the strategic direction of the team, as well as the Go To Market strategy. Strategic initiatives include identifying and creating the market sizing for two new markets (long-tail, non-retail verticals), getting executive level buy-in & technical support, and then building two sales teams to address these markets. I also partner with Criteo’s support teams to help build a better product, and better client experience across our catalogue of display advertising products. My sales team strives to provide a best in class consultative sales approach. We believe that performance is everything, and our mission is to help eCommerce companies succeed by providing them with the Criteo Engine – an elegant technology for dynamic product-level display advertising. We have brought this technology to over 5,000 clients in the US alone, and through execution and innovation have the goal of doubling that number by the end of 2021. For calendar year 2019 my team had an average quarterly achievement of 125%+.
I manage team leads, managers and Individual sellers of Criteo's core display retargeting product, Custom Audiences and Customer Acquisition solutions. My team is responsible for selling into core mid-market eCommerce companies as well as Strategic Verticals which focus on bringing Criteo's powerful technology to market in industries outside of eCommerce and travel. Team achievement average: 142%.
Charged with building a book of business, and growing revenue for industry-leading, global solar research and consulting company through new accounts and growth of existing client base.
Responsible for developing a book of new business clients. Focused on Agency Partners, External Networks, & CMS Partners. Charged with helping emerging, midsize, and Fortune 5000 companies through a comprehensive offering of strategy, design, development, search marketing, & support services.
Charged with creating a sustainable book of new business from scratch, as well as managing growth within a number of existing accounts. Focus of all sales activity on Network Operators and Network Builders within the technology industry. Cultivated renewable relationships with senior decision makers at multiple Billion+ companies by demonstrating a clear understanding of prospect’s key initiatives and how to leverage Yankee Group to achieve these objectives. Clients include: one of the largest mobile operators in North America, one of the largest software companies in the world, as well as one of the largest consulting firms in the world. Beyond normal sales functions, helped create a new product now used by Yankee Group’s sales force.