Haywards Heath, England, United Kingdom
Dynamic commercial leader and CCO with a proven track record in building and scaling high-performing go-to-market organizations across SaaS, enterprise software, and digital innovation. I combine deep revenue leadership with a sharp understanding of product, market dynamics, and customer needs—driving predictable growth, operational excellence, and long-term enterprise partnerships. As CCO at Fugo, I lead the company’s global commercial strategy across Sales, Marketing, Customer Success, and Partnerships. My focus is on transforming complex market opportunities into repeatable revenue engines, developing high-impact teams, and positioning Fugo as the industry leader in intelligent digital signage and workplace communication. I’m motivated by building clarity and momentum inside organisations—whether that’s enabling teams to execute, forging new ecosystems, or crafting customer-centric strategies that lead to long-lasting relationships. Throughout my career with global tech innovators and fast-moving startups, I’ve delivered consistent, measurable results across growth, product adoption, and operational improvement. My leadership style is hands-on, transparent, and energetic; I thrive at the intersection of strategy, people, and execution. SELECTED CAREER ACHIEVEMENTS At Apple Retail undertook an audit of the complicated process to sign up new iPhone contract sales. Designed a completely new process and contracted a third party (Experian) to provide a digital ID check. Sold this process to key stakeholders and as a result achieved a significant increase in business in the UK stores. Tasked with implementing and launching a new App (EasyPay) which enabled customers to shop with just their iTunes account details. Carried out extensive testing and also liaised with stakeholders from across the business. The success of the project was evidenced by the 17% uptake of products purchased via EasyPay. Addressed a business critical issue relating to pricing errors in the Apple Retail Stores across the EU Region. Developed a solution that enabled support staff to verify pricing information in real time. Worked closely with the billing and IT teams to design a report that ensured that errors could be corrected immediately.
Fugo September 2024 - Present London / Remote — Global Role As CCO, I oversee all commercial operations and drive the strategic direction of Fugo’s revenue engine—including Sales, Marketing, Partnerships, and Customer Success. Fugo empowers organisations to communicate more effectively through intelligent digital signage, analytics-driven content, and integrations that bridge workplace systems with visual communication. Key Responsibilities • Develop and own Fugo’s end-to-end go-to-market strategy across SMB, mid-market, and enterprise segments. • Lead and scale high-performing Sales, Marketing, and CS teams with clear processes, accountability frameworks, and data-driven execution. • Drive partner ecosystem expansion including MSPs, VARs, hardware vendors, and global integrators. • Align product strategy with customer insights to prioritise features that reinforce Fugo’s competitive advantage. • Establish forecast accuracy, pipeline discipline, and operational rigor across all commercial functions. • Build long-term relationships with enterprise clients, ensuring retention, expansion, and strategic alignment. Key Achievements • Architected a full commercial transformation, unifying Sales, Marketing, and CS and boosting revenue velocity and predictability. • Introduced a structured enterprise sales methodology, resulting in higher ACVs, improved win rates, and accelerated deal cycles. • Expanded Fugo’s partner distribution network, opening new international markets and increasing indirect revenue. • Repositioned Fugo’s brand and product narrative, improving conversion rates and strengthening enterprise appeal. • Implemented customer lifecycle programs that increased retention, reduced churn, and created smoother onboarding journeys.
Privately held Gourmet BBQ & Event Catering. Recently licensed company to professional chef/restaurant owner, allowing them to provide outdoor catering. Created Brand and Idenaty, including website and social media presence. Developed company brand statement focussed on ethical and sustainable food producaon. Managed customer engagements, hired catering and front of house staff. Worked with suppliers to negoaate terms of supply and created processes for staff. Created business plan for expansion and bought in partners to facilitate expansion.
Event planning, sales and marketing of Smoking Beetle as a preferred caterer for large scale outdoor catering events.
Initially approached by Eyemagnet, a NZ based company to provide a summary of the UK Digital Signage and DOOH market. Established partnerships with integrators that Eyemagnet are able to pursue and partner with on appropriate projects. I provided expert knowledge of the UK market, both the DOOH and DS market, providing companies with introducaons to numerous hardware and sogware partners. Conducted market research into the number of brands that might be interested in the uniqueness of Eyemagnet DS sogware. Works with panel suppliers and installaaon companies in order to establish a GTM strategy for UK, Swedish, Dutch and UK based businesses.