Amsterdam, North Holland, Netherlands
Inspirational business leader - An entrepreneurial and inspirational business leader with cross-industry knowledge, strong work ethics, and a multi-discipline background. Global marketplace - Experienced within global markets and VC-backed start-ups. Expertise in multiple acquisition channels servicing both B2C and B2B customers. Commercial acumen - Results driven with strategic and innovative focus to drive positive and sustainable growth. Translating company and customer needs into clear, meaningful and actionable campaigns. Team focused - A developer of team dynamics with a focus on personal development through coaching and mentoring. A proven track record of elevating teams to achieve high performance particularly in fast paced and changing environments. Customer excellence - A collaborative professional ensuring sales, business development, marketing and operational strategy are executed harmoniously, to deliver positive sustainable growth and customer excellence. -------------------------------------------------- SPECIALTIES Strategy; sales; account management; business development; sales operations; relationship management; business transformation; change management; SaaS, CRM & ERP. CHANNELS Online; Sales, customer success, business devlopment, telesales, customer service, retail, field sales and retention.
Advising scale-ups and corporates on transformation-focused businesses on growth, efficiency, and leadership development. I know what it takes to lead during change, to inspire cross-functional teams, and to deliver commercial outcomes while building strong cultures and resilient organisations.
At HousingAnywhere we change the way people find accommodation around the world. Housing Anywhere is a housing platform where people can rent out rooms to international students. It originally started as a platform where outgoing exchange students can rent out their rooms when they go abroad. Incoming exchange students can rent these rooms. Nowadays, it's a global platform where demand & supply of rooms, for international students and young working professionals, meet each other.
Lead both the Human Resources and Recruitment teams, both strategically and operationally, on an interim basis pre, during and post the Corona crisis. I lead and managed the HR department, in conjunction with my primary commercial role.
• Providing confidential consultancy within the telecommunication and education sectors to global consulting firms, hedge funds and private equity firms. • Offering market insight and knowledge into driving revenue, strategic sales, sales operations, change management, performance management and sales and retention improvement programs.
Led the Global B2B Advertising team, for both Direct and Indirect sales, together with Operations, Support and in-house Design team. • Developed a new strategic approach that enhanced both the B2B offering and the B2C user experience, delivering structured targeted approach to drive higher revenue and profitability. • Created and implemented a CRM strategic approach to drive advertising revenues and pipeline management and enhancing new business engagement and relationship management of current B2B customers. • Developed a new business development strategy to drive additional revenues, outside the core business, through partnership initiatives.
Led the international business to deliver sustainable revenue and profit growth through clear strategies in sales, marketing and operations. • Designed and implemented a new customer acquisition strategy and delivered the budget through a clear channel management approach and integrated campaigns. • Restructured the international sales team to improve performance output and customer experience, by optimising the sales acquisition process and enhancing sales quality, which directly improved conversion, customer experience and retention. • Responsible for 3 sites in Amsterdam, Gdansk and Baltimore, driving both sales and retention efforts for the entire international business for the EMEA region. • Identifying and capitalising on new acquisition models to expand the enrolment and attract new customer segments; including social media and events to aid acquisition, retention and customer support. • Identifying and developing multi-contact strategies together with the CRM strategies to positively impact the end user pre-consideration process.