Geneva Metropolitan Area
Innovative and commercially astute marketing professional with a wealth of communications, brand management, trade marketing and sales experience working with market leading organisations. Effectively analyses consumer trends across B2B/B2C sectors to understand purchasing behaviour, sales opportunities and designing marketing programmes, managing projects from design, through to sales forecasting and budget management. Possesses particular interest in emerging market development, is skilled at understanding, analysing and delivering strategic objectives, customer focused propositions and channel strengthening tactics to add brand and revenue market share. Experienced in product launches and white space expansions, working across both above- and below-the-line marketing including creative design, in store merchandising and digital/e-marketing technology development. Ability to blend strategic understanding with operational management to drive campaigns. Utilises strong negotiation and stakeholder management skills to establish credibility and gain buy-in to shared objectives.
Lead planning and execution of marketing campaigns for local experiences, wellness & beauty, travel, hospitality and consumer goods verticals to help drive awareness Overseeing content creation from concept to completion, maintaining Buyclub’s tone, voice and brand standards Crafting copy for Buyclub’s website and email campaigns with flawless write-up & execution Ownership of the content calendar and effective management of multiple campaigns, with quick turnaround times Collaborating with sales team and external business partners to deliver highly effective promotions and additional business Monitoring campaign performance and adapting messaging to increase click-through rates and sales results Presenting and effectively selling in work to Buyclub leadership and B2B customers
Responsible for laundry portfolio brands, with focus on fast-growing East and West African markets and established North African markets. Translated overall group strategy to channel-specific market objectives ensuring that local teams understood and executed marketing plans. Development of Ariel launch plans for South African market during 18-month Geneva assignment. Subsequently, tailored customer concept sells, launch plans and category training materials for execution in wholesale and retail customers upon return to South Africa.
Part of Global Development Team, responsible for market growth strategy in diverse markets including French outside island territories, Cyprus, Iceland, Tunisia, Malta. Responsible for channel-specific initiatives, working alongside regional brand marketing teams, and defining category targets in line with go-to-market strategies. Provided guidance on category distribution, pricing and visual merchandising for distribution and sales teams.