Indianapolis, Indiana, United States
Marketing professional with 12+ years of experience leading integrated brand awareness and demand generation campaigns, customer marketing programs, & account-based marketing strategy. Passionate about cultivating teams that show up with empathy, problem solve creatively, and deliver impact reliably.
• Developed, executed, and optimized integrated marketing campaigns & GTM programs - spanning paid & organic, ABX, email, direct mail, events, webinars, and partner marketing. • Increased inbound pipeline 2X YoY. • Directly managed a growth marketing agency for 6+ months, overseeing $1M+ annual paid search, social budget. • Led cross-functional initiatives including virtual events, social media, and peer review programs.
• Created and maintained a social media publishing calendar & employee advocacy program, increasing engagement rates from 0.3% to 8.9% in less than a year, across 4 channels. • Revamped case study program to provide visibility to pipeline and accelerate identification and publication of case studies. • Published 19 customer stories in three quarters. • Launched a customer advocacy program to support PR initiatives and brand awareness goals.
• Lead brainstorm and planning for V1 of the nurture program • Lead project management for campaigns with external agency - launching initial Continuous Delivery campaign 2 weeks ahead of schedule • Created processes for integrated marketing campaigns for product launches, including campaign briefs, messaging matrices, nurture campaign architecture. • Lead webinar planning • Created templates for webinar setup
• Created and executed on GTM plans and campaigns for 2 products: Cloud Cost Management and Feature Flags. • Managed campaigns end-to-end for all 4 modules across several channels including LinkedIn, Google search, Google display. • Created templates for LinkedIn and Google search campaigns • Presented at weekly tiger team meetings and facilitated feedback and discussions around campaigns and campaign performance • Managed marketing intern for 6+ months, advising on social media, campaigns, and webinars
• Launched email marketing campaigns via Hubspot for prospects in healthcare supply chain, resulting in record ARR growth • Created notification automation for nps surveys and SaaS products via Zapier and Slack, in collaboration with customer success team and product managers • Piloted monthly Zoom webinars for customers and prospects to support new business and upsell/expansion opportunities • Managed a writing team and a content calendar using Google Sheets/Docs and Trello, publishing an average of 5 blog posts/pdfs per month on a Wordpress site • Leveraged Hootsuite and Canva to create social media postings across LinkedIn, Facebook, and Twitter, increasing followers by 170% • Coordinated sponsorships at industry-aligned virtual events to maximize brand exposure through booth setup, video ads, and speaking opportunities. • Led a planning committee for - and presented at - the annual retreat, as well as headed up a cybersecurity initiative and training in coordination with the CTO to ensure that the company was SOC2 compliant
• Provided creative direction on monthly promotion to agency, direct mail vendor, newspaper partners • Supported Call Center Managers with troubleshooting RingCentral phone system for 60+ representatives, calibrating Call Criteria scorecards, and establishing a web lead entry team • Maintained customer lists and set up email campaigns to acquire Before & After photos • Designed event signage as well as print materials for sales team, including an annual Before & After customer photo booklet • Launched Podium app for customer reviews in all 7 markets including training installers to use it, managing responses in real-time, and reporting on a weekly basis (increasing reviews by 483%) • Proofread 28+ blog posts per month for content accuracy and SEO best practices • Reviewed performance of Google Ads campaigns and collaborated with account managers to increase lead volume and reduce cost per lead
• Wrote, edited, and published 10+ content pieces a month including blog posts, product pages • Collaborated with team to optimize landing pages • Provided copy for PPC landing pages and email campaigns • Optimized client sites according to SEO best practices • Researched keywords and monthly topics for blog posts • Created a 12-month client content strategy • Provided website support for 28+ satellite sites • Managed local directories through Yext • Managed Google My Business listings for 25+ locations • Communicated content progress to clients on a weekly basis
• Created and maintained PPC accounts and campaigns daily for 10+ clients (creating campaigns and ad groups, writing ad copy, testing and optimizing keywords and bids) • Created and analyzed weekly and monthly reports for 5+ clients (Excel and Google spreadsheets) • Maintained client dashboards • Performed monthly SEO work • Wrote and optimized a weekly blog post on behalf of a client • Assisted President as needed in marketing efforts such as e-mail marketing, remarketing, content creation, and analytics