Dubai, United Arab Emirates
Senior marketing leader with 11 years of experience driving growth for luxury, eCommerce, financial services, training, and technology brands across the UAE and India. I build full-funnel, data-driven marketing engines that delivered 207% YoY revenue growth, up to 5400% ROAS, and viral-scale brand visibility for both B2C and B2B businesses. At House of Parmar, I lead the complete marketing function for a luxury tailoring brand serving high-net-worth clients, taking performance from 40% to 100% of targets within five months and scaling social reach into the tens of millions through high-impact content, digital, and VIP experiences. Previously, I’ve grown eCommerce sales by over 200% YoY for leading electronics brands, led an in-house digital agency startup, and driven profitable lead generation for financial and real estate clients. Specialties: marketing strategy and annual planning, luxury and HNI marketing, digital and performance marketing (PPC, paid social), eCommerce and CRO, CRM and lifecycle marketing, marketing automation, product and technical marketing, go-to-market launches, brand positioning and storytelling, budget ownership and ROI optimization, team leadership and agency management, stakeholder collaboration with CEOs, founders, and commercial leads. Open to marketing leadership roles – Head of Marketing, Marketing Director, Senior Marketing Manager – with a focus on growth, digital transformation, and brand building in the UAE and GCC.
• End-to-end ownership of marketing strategy, digital growth, and brand leadership for a luxury tailoring and fashion house serving high-net-worth clients in Dubai and the wider GCC region. • Lead end-to-end marketing strategy, channel mix, and execution for a luxury tailoring brand serving high-net-worth clients in Dubai. • Increased performance from 40% to 100% of targets within five months by redesigning the digital funnel, website experience, and creative strategy. • Delivered 2200%–5400% ROAS across Google Ads, Meta Ads, and premium placements through rigorous optimization and audience segmentation. • Drove a viral social campaign that generated 13.6M+ Instagram views with ~400K likes and 270K+ shares, and 7.2M+ TikTok views, resulting in 100K new Instagram followers and 27K+ new TikTok followers from a predominantly non-follower audience. • Directed PR, events, and VIP experiences, strengthening brand equity and loyalty among top-tier clients. • Report directly to ownership, translating marketing performance and customer insights into strategic recommendations on product focus, investments, and future growth.
Scope: Performance and eCommerce growth for leading consumer electronics brands (JBL, Samsung, Harman Kardon) across UAE and GCC, partnering closely with product and sales teams. • Led marketing team (video editor, graphics designer + 2 digital execs across portfolio brands), driving 207.28% YoY eCommerce sales growth for JBL, Samsung, Harman Kardon • Owned complete multi-channel budgets across Google Ads, Meta Ads, remarketing – optimized based on ROAS, CPA, margins • Provided campaign strategy/consulting to portfolio brands (Renpho, Vanav, Bru) while leading core brand execution • Partnered directly with product/sales leadership to align campaigns with launches and retail priorities • Built performance dashboards tracking traffic, conversion, revenue across all brands
Scope: Marketing leadership for Bank of Bullion and affiliated brands (SBP Gold & Diamond, ClinqCoin), covering HNI and institutional investors across the region. • Owned the digital marketing strategy for a portfolio of precious metals and gold-backed cryptocurrency products, increasing awareness and qualified leads among HNI and institutional clients. • Designed and executed B2B and B2C campaigns across social, search, CRM, and email, positioning complex financial products in a clear, trust-building and education-led way. • Partnered with product, sales, and compliance teams to define go-to-market plans for new offerings, including messaging, content assets, and launch timelines. • Used Google Analytics and Salesforce to track pipeline contribution, optimize targeting and content, and prioritize the highest-value customer segments. • Supported sales with solution-style assets (presentations, FAQs, product sheets) that enabled consultative conversations with high-value prospects.
Scope: End-to-end marketing leadership for training services and a newly created in-house digital agency serving internal and external B2B clients. • Led digital marketing strategy and execution, achieving 187% YoY sales growth through targeted Google Ads, Facebook Ads, and Snapchat campaigns for Arabic and GCC audiences. • Built and directed an in-house digital agency function, defining service offerings, pricing models, positioning, and growth roadmap for corporate and training clients. • Managed and developed a four-person multi-disciplinary team (media buying, content, design, social), setting KPIs, workflows, and review processes to improve output quality and speed. • Owned digital budgets across paid search, paid social, and content, reallocating spend based on lead quality, CPL, and program-level ROI. • Partnered with sales and program owners to design full-funnel campaigns and nurturing journeys that supported B2B solution sales and long-term client relationships.
Scope: Performance and lead-generation consultant for a portfolio of B2B and B2C clients in real estate, retail, F&B, automotive, and investment migration. • Designed and executed data-driven lead-generation campaigns that produced AED 120,000 in leads in 12 days from a test budget of only AED 500 for a key client. • Developed performance strategies across search, social, and landing pages, with clear testing roadmaps to improve cost per lead and conversion rates. • Positioned client offerings as solutions to specific customer pain points, using content and funnel design to support consultative and high-ticket sales. • Conducted competitor and keyword research using SEMrush and Ahrefs to inform SEO and paid strategies, improving visibility for priority services and locations. • Delivered analytics-backed reporting and strategic recommendations, influencing client decisions on budgets, channel mix, and long-term digital roadmaps.