Gauteng, South Africa
At Affinity Health RSA, our team excels at crafting compelling marketing copy that resonates with our target audience, thereby enhancing brand awareness and engagement. In my role as Senior Marketing and Design Copywriter, I’ve honed my ability to craft persuasive content and implement effective social media strategies that drive measurable conversions. Alongside my marketing expertise, I’m currently expanding my analytical capabilities through a Data Science certification with ALX Africa, gaining hands-on experience with tools such as Power BI, MySQL, and programming languages like Python, while gaining an understanding of the components of Machine Learning. This training has strengthened my data-driven approach to communication, enabling me to interpret insights, optimise campaigns, and make content decisions backed by analytics. My journey with Affinity Health RSA has deepened my understanding of brand voice and industry dynamics, allowing me to create content that stands out in the competitive insurance landscape. Through close collaboration with my team, I’ve contributed to innovative campaigns and ensured consistency across all materials, upholding the company’s esteemed reputation for quality and trust.
Assess Learner Submissions: Review and judge assignments, practical tasks and any other assessment artefacts submitted through the course platform. Provide marks, pass/fail decisions or qualitative evaluation based on defined criteria. Apply Assessment Criteria Objectively: Use the established rubrics or course handbook guidelines to ensure fair, consistent assessment across all learners. Provide Constructive Feedback: Give clear, actionable comments that help learners understand strengths, gaps and how to improve. Uphold Quality Standards: Ensure assessments meet academic and institutional quality policies; help maintain integrity of the certification process. Record Keeping & Reporting: Accurately record assessment outcomes and contribute to assessment records as required by the provider.
Marking Assignments: Review students’ written copy, campaigns, and practical tasks, giving marks/grades aligned with the course rubric. Providing Feedback: Offer constructive, personalised comments to help students improve their writing, creativity, and digital marketing strategy. Ensuring Standards: Check that students’ work meets the academic and practical standards set by UCT and the course outline. Consistency in Grading: Apply assessment criteria fairly across all student submissions. Supporting Learning: Clarify expectations for assignments or highlight areas where students can deepen their understanding. Moderation (if required): Work with other assessors/course facilitators to ensure consistency and fairness across the cohort.
I have successfully founded a consultancy that emphasises strategic communication and research-led insights. • Developed tailored communication strategies to enhance audience comprehension of complex information. • Collaborated with founders and institutions to transform knowledge into clear narratives and systems. • Focused on bridging the gap between advisory services, strategic communication, and data-driven insights. Communication Systems include: •Strategic messaging & positioning. •Corporate communication & thought leadership. •Audience education & literacy systems. •Research-driven SEO & content ecosystems. •Category & product narratives. •Multi-product content architecture. •Campaign & digital execution. •Qualitative & quantitative research. •Market synthesis & segmentation. •Benchmarking & competitive analysis. •SQL & data interrogation. •Dashboards & visual storytelling. •Validation for strategy & communication.
Lead content strategy for a national healthcare and insurance brand operating in a regulated environment. Own narrative direction and editorial structure across digital platforms, with a focus on trust, clarity and compliance. Translate complex medical, insurance and emergency-response information into accessible public communication that supports informed decision-making. Develop and maintain brand voice guidelines to ensure consistency and credibility across campaigns and channels. Shape campaign narratives aligned to health literacy, preventative care and emergency preparedness initiatives. Partner with cross-functional stakeholders to align messaging with regulatory standards and reputational considerations. Oversee social media strategy and corporate communication using enterprise-level tools, including AgoraPulse and BrandWatch. Analyse engagement and conversion performance, using insights to inform strategic content decisions rather than surface-level optimisation. Review and edit externally produced content to ensure accuracy, tone alignment and risk-aware messaging. Structure newsletters and digital communications to improve readability, accessibility and audience engagement.
Produced legal, regulatory, and policy-driven content for global clients in governance, tech, and health sectors. Integrated SEO and audience analytics into content strategies for improved reach and commercial viability. Delivered consistently high editorial standards across product descriptions, reports, and legislative summaries. Curating content for international clients. Creating promotional copy for various platforms. Email marketing campaigns. Identifying content gaps. Implementing SEO practices. Keyword research. Product feature descriptions.
Drafting legal arguments. Conducting legal research. Formulating legal opinions. Face-to-face client consultations. Client file administration.