Norman Rothe

Head of CRM, Information Technology at Draeger

Greater Hamburg Area

About

IT executive managing cross functional and global initiatives across Sales, Service and Logistics for large manufacturing enterprises (8-digit budget responsibility). End-2-end responsibility for 6.700+ users on three platforms: Microsoft Dynamics 365, SAP ECC und Java. Enabler of digital transformation incl. the migration of legacy systems to the Azure cloud, move away from waterfall projects towards agile and autonomous product teams using DevOps. Cost effective IT driven business transformation governing long term and cross-organizational initiatives on SAP and Microsoft platforms involving multiple thousand employees. Key initiatives: CRM, Mobile Field Service, Spare Parts Management and eBusiness. Manager and mentor of senior Enterprise Architects and Project Managers acting as Trusted Advisor enabling the execution of strategic business objectives. Strategic advisor to SAP Competence Centers of leading High Tech companies including Samsung, Siemens, Ericsson, Nokia and Infineon SAP Solution Management Director taking market trends and business requirements from idea to released software solutions.

Experience

  • Head of CRM, Information Technology at Draeger
    Jul 2013 - Present · 13 yrs

    Head of the CRM IT department with End-2-End repsonsibility of all global IT solutions in the area of marketing, sales and service. Besides legacy applications accountable for a large multi-instance Microsoft CRM installation with 4.400+ users across five continents. + Leading a transformation towards a Microsoft Dynamics 365 CRM SaaS <=> SAP ERP single instance target landscape + budget responsibility in 8-digit euro range + Fit to purpose CRM solution design strategy: Managing significant custom developments following the agile software development process and DevOps operation model + Transition from projects to self organized product teams

  • Vestas (Randers Municipality, Central Denmark Region, Denmark)
    • Vice President, Business Engagement & IT Strategy for Sales, Construction, Service & Supply Planning
      Jul 2012 - Dec 2012 · 6 mos

      Accountable IT manager directing the execution of all global IT initiatives in Sales, Service and Logistics for a €6B manufacturing company. + Orchestrated the development and maintenance of IT strategy and project roadmap with all six COO’s providing IT solutions for more than 7,000 employees. + Cost effective IT driven Business Transformation – Lead a team of Enterprise Architects that changed the perception of IT being the inhibitor in taking strategy to execution. Forty percent project effort reduction by convincing the business stakeholders to comply to Proven Practice and IT standards. ("Change process before IT") + Ran a fully functional Design/Build/Run model with up to 20 projects running in parallel involving 80+ full-time equivalents in Global IT.

    • Vice President, Customer Operation & User Productivity, IT Strategy
      Mar 2011 - Jun 2012 · 1 yr 4 mos

      Manager of an experienced Enterprise Architects team accountable for cost, solution design and IT Architecture of projects totaling 16.000 IT consulting days in 2011 Responsible for Business Domains - Marketing, Sales, Transportation, Construction and Service Responsible for Technical Domains - Web Design, Portal and eBusiness development (Microsoft Sharepoint and SAP) Project sponsor and Steering committee member of strategic IT projects incl. : • eBusiness Platform – SAP Netweaver Service Oriented Architecture (http://www.vestas.com/vestasonline/) • Customer Service – Integrating SAP CRM with SAP ERP Customer Service • Spare Parts Planning – SAP Spare Parts Planning and Management • Construction Platform – Oracle Primavera

    • Director of IT Strategy
      Apr 2010 - Feb 2011 · 11 mos

      Responsible for Business Domains - Marketing, Sales, Transportation, Construction and Service Successful implementation of following IT disciplines: IT Investment Governance, Project Portfolio Management, Value Management, Enterprise Architecture, IT Transformation Management Project sponsor and Steering committee member of strategic IT projects incl. : • Mobile Field Service – SAP based custom development • Operations Planning & Scheduling of Service Technicians – SAP Multi Resource Scheduling • Miller-Heiman Sales Methodology – SAP CRM Add-On

  • SAP (11 yrs 3 mos)
    • Director of Solution Management
      Jan 2009 - Mar 2010 · 1 yr 3 mos

      High Tech Solution Management team lead, IT business liaison for strategic customer relations in EMEA and Japan Achievements: Initiated SAP Customer Engagement Program – Mission: Facilitate customer forums and services to establish strategic relationships to the Thought Leaders of the High Tech industry. The goal of these engagements is to help customers to get maximum value out of their investments in SAP. In return, customers provide input into SAP’s product strategy and direction. Program key customers: Ericsson, Samsung, Nokia.

    • Director of Field Enablement
      Aug 2007 - Dec 2008 · 1 yr 5 mos

      Project / Program Manager / Change Agent in Global Sales Back Office championing Sales Communities, develop Global Go-to-Market Business Strategies and establish a Value Based Selling as new sales methodology. Key Programs: Large Enterprise Go-to-Market – Mission: Institutionalize a value-based, industry-specific Go-to-Market approach for the large enterprise customer market (selling value, instead of products). The project was sponsored by the SAP CEO and span across three board areas. As work stream co-project lead of a SAP CEO sponsored program, responsible for guiding 120+ people through the process of creating sales material with a changed value proposition, thus enabling a new value driven customer engagement paradigm for 4,500 SAP sales and marketing representatives. Go-to-Market “SAP CRM for High Tech” Program – Facilitate Sales Communities, administrate a Sales Wiki as collaboration hub, orchestrate field enabling services to support the sales of SAP CRM to High Tech companies Role: Program Manager (accomplished revenue target of 41M€)

    • Senior Field Service Manager
      Aug 2003 - Jul 2007 · 4 yrs

      SAP Solution Architect for Marketing/Sales/Service processes Achievements: SAP CRM Pre-Sales support for Must-Win deals (>1M€) in the High Tech industry . Role: Solution Architect and sales project lead taking a Request-for-Proposal to a Proof-of-Concept incl. Live demo. Biggest successes: Siemens, STMicroelectronics, Sony Ericsson, Fujitsu, Fujitsu Siemens Computers, Sony, Renesas Advanced Contract Management – Specification of an new Industry Scenario in the area of Service/Sales Contract Lifecycle Management. The scenario was released with SAP CRM 7.0