Norbert Bensalem

AWS Principal AI ML Public Policy. ISO/IEC JTC 1 AG 14 SIF Convenor. ISO/IEC JTC 1 PAS Mentor. AFNOR/GCTI Chair.

Greater Grenoble Metropolitan Area

About

I have spent more than two decades navigating the intersection of technology, policy, and standards. After 24 years at IBM, where I honed my expertise in crisis management, international standards, and strategic communication, I joined AWS as Principal AI/ML Public Policy. What drives me is a belief that technology should not only innovate but also serve society responsibly. At AWS, I work to align AI strategies with global standards, foster ethical practices, and help organizations create sustainable impact while meeting regulatory expectations. Collaboration is at the heart of my approach: bringing together industry, policymakers, and stakeholders to shape frameworks that balance innovation with trust. My goal is simple yet ambitious—help build a future where artificial intelligence empowers people and strengthens society.

Experience

  • Principal AI ML Public Policy at Amazon Web Services (AWS)
    Jan 2025 - Present · 1 yr 6 mos

  • IBM (9 yrs 6 mos)
    • ISO/IEC JTC1- AFNOR- GCTI Chairman
      Jan 2017 - Present · 9 yrs 6 mos

      - AFNOR - Président du Groupe de Coordination des Technologies de l'information ( GCTI). Groupe français miroir de l' ISO/IEC JTC1. - AFNOR- Membre du Comité d'orientation Stratégique Information et communication numérique (CoS ICN - AFNOR-Chairman of the French ISO/IEC JTC1 mirror committee GCTI. - ISO/IEC JTC1- Convenor of the JTC1 Advisory Group 14 on Systems Integration Facilitation ( WG 12 3D Printing, SC 38 Cloud , SC 41 IoT, SC 42 AI and WG 11 Smart Cities) - AFNOR- Member & Contributor- of ISO/IEC JTC 1 SC 41 IoT French mirror committee - AFNOR- Member & Contributor- of ISO TC 307 BLOCKCHAIN French mirror committee - AFNOR- Member & Contributor- of ISO/IEC JTC1 WG 11 Smart Cities French mirror committee - ISO/IEC JTC1 Facilitator for the ISO/IEC/JTC1 MAR AdHoc Group on Mixed and Augmented Reality - ISO/IEC JTC1 Convenor of the AHG on D12, Electronic Document Preparation, Distribution and Archiving (EDPDA) - ISO/IECJTC1 Liaison officer to ISO/TMB Strategic Advisory Group on Smart Cities - ISO/IEC JTC1 PAS Mentor assisting PAS submitters on their standards submission within JTC1

    • Standards Director
      Apr 2017 - Present · 9 yrs 3 mos

    • Standards Director-AI Standardisation Expert
      Dec 2020 - Apr 2026 · 5 yrs 5 mos

      - Expert member of the CEN-CENELEC JTC 21 AI - Expert member of the CEN-CENELEC AI Focus group - Expert member of ISO/IEC JTC 1 SC 42 AI WG 1 - Expert member of ISO/IEC JTC 1 SC 42 AI WG 3 - Publicly Available Specification (PAS) Mentor for ISO/IEC JTC 1 - Convenor of ISO/IEC JTC 1 AG 14 Systems Integration Entities (SIF) - Chairman of AFNOR JTC 1 mirror committee GCTI - Member of AFNOR CoS ICN - Member of Syntec Numérique

  • CEN and CENELEC (5 yrs 1 mo)
    • CEN-CENELEC JTC 22 Quantum Technologies- French expert
      Oct 2022 - Present · 3 yrs 9 mos

    • CEN-CENELEC JTC 21 Artificial Intelligence- Strategic Advisory Group French Representative
      Jun 2021 - Present · 5 yrs 1 mo

  • Member and Contributor at Groupe AFNOR
    Jun 2010 - Present · 16 yrs 1 mo

    JTC1 mirror committees at AFNOR Board member- JTC1 Steering Committee (GCTI) Contributor - SC 7 Software and systems engineering (CNIQLS) Contributor - SC 27 IT Security techniques (CN27) Contributor - SC 38 Distributed application platforms and services (DAPS) (CN38) Contributor- SC 40 IT Service Management and IT Governance ( CNIQLS) Contributor- SC 41 IOT ( CN IOT) Contributor- SC 42 Artificial Intelligence (CN IA)

  • IBM (Irlande)
    • Sales Ops Acquisition Integration Manager
      Feb 2007 - Jun 2010 · 3 yrs 5 mos

      IBM Acquisitions

    • Software Engineer Manager EMEA
      Mar 2000 - Feb 2007 · 7 yrs

      Software Engineer Manager EMEA