Riyadh, Saudi Arabia
I believe media and communication are more than creative outputs; they are bridges that connect people, strengthen institutions, and inspire meaningful change. As a recent graduate in Radio and Television with hands-on experience across government communications and broadcast production, I am building a career at the intersection of storytelling, strategy, and public service. At the Ministry of Municipalities and Housing, I supported both the International Cooperation Department and the Administration Transformation Programme, contributing to initiatives that shaped Saudi Arabia’s international engagement. I helped design impact-measurement systems, redesigned evaluation criteria, and conducted benchmarking studies to align the Ministry with global best practices. I also coordinated high-level events, managed invitations and security clearances, drafted official letters, and supported the creation of the Ministry’s annual international events calendar. These responsibilities strengthened my understanding of how organisation, communication, and diplomacy work together. Before that, at the Saudi Broadcasting Authority, I gained practical experience in editing and content production, working across television, news packages, and interview coordination. Collaborating with editors, reporters, and producers taught me how sound, visuals, and narrative must work in harmony to create meaningful media. My earlier role at UFM Radio helped strengthen my ability to research, structure, and shape engaging audio content under tight deadlines. Across all these experiences, I have learned that my strengths lie in adaptability, curiosity, and creative problem-solving. I enjoy taking on diverse challenges, from coordinating international events to editing media content, and I thrive in roles where communication, detail, and collaboration matter. I am continuing to grow as a Media Editor and communications professional, excited to contribute to projects that blend creativity with impact and that amplify stories worth telling.
As a Sales Coordinator at IFE, I support the end-to-end sales lifecycle of advanced IT infrastructure, cybersecurity solutions, and AI-driven digital transformation initiatives. In this role, I act as a central liaison between technical teams, international vendors, and clients to ensure seamless project delivery and strict alignment with client specifications. My responsibilities include coordinating with prominent global technology vendors—including Nutanix, Infoblox, Riverbed, and F5—to prepare comprehensive quotations and high-impact proposals for major digital transformation projects. Additionally, I optimize client relations and enhance CRM database accuracy by closely monitoring project timelines and tracking key sales performance metrics. This position has strengthened my ability to balance technical project coordination, corporate relations, and sales enablement within a fast-paced environment.
Joined the Ministry of Municipal and Housing as part of the Tamheer Programme, to support the International Cooperation Department and the Administration Transformation Programme. My work focused on enhancing the ministry’s global participation strategy through structured benchmarking, evaluation, and performance measurement systems. I developed and introduced an impact measurement framework for international participation, enabling evidence-based decision-making and improved strategic alignment with programme objectives. This system provided clarity on the outcomes of global engagements and guided future collaborations. Additionally, I redesigned participant evaluation criteria and conducted benchmarking research on international best practices, improving efficiency, coordination, and transparency. I also contributed to the development of the 2025–2026 event framework and annual international calendar, ensuring seamless execution of high-level global engagements.
During my internship at the Saudi Broadcasting Authority, I worked across the Editing and Interview Units, supporting television and news production teams. I gained hands-on experience in the end-to-end production process, from post-editing and sound integration to content preparation for national broadcast. I contributed to producing high-quality video segments by editing footage, integrating audiovisual elements, and ensuring all outputs met professional broadcast standards. This work strengthened my technical expertise in media editing and storytelling through visuals.
As an Assistant Producer for the “Otar” program at UFM Radio, I helped the production team in shaping the program’s flow, organizing materials, and preparing questions that guided engaging and cohesive discussions. Working closely with the producer, I ensured each broadcast maintained a strong narrative structure and met quality standards under tight deadlines. I also handled the preparation and submission of audio materials and reports, ensuring that every episode was delivered on time and ready for airing. This role strengthened my ability to combine creativity with organization—balancing research, coordination, and production efficiency to create polished, high-impact radio content.