Sungwoo Cho

Korea Market Entry Expert | GTM Strategy • Performance Marketing • Business Development | k-gtm.com |

Seoul Incheon Metropolitan Area

About

🚀 Helping Global D2C and Tech Companies Win in Korea→ Learn more: k-gtm.com. An autonomous, result-oriented digital enabler with strong skills in marketing and go-to-market strategy. Accomplished track record in creating market momentum and breakthrough in cutting edge technologies by orchestrating country business execution to reach market tipping point. Additionally, skilled in driving business from scratch and growth-hacking with performance marketing.

Experience

  • Country Manager Korea at Nord Security
    Nov 2020 - Apr 2024 · 3 yrs 6 mos

  • Country Enterprise Marketing at Amazon Web Services (AWS)
    Apr 2018 - Nov 2020 · 2 yrs 8 mos

  • Chief Marketing Officer at CHUNGDAHM Learning
    Dec 2016 - Sep 2017 · 10 mos

    Head of global strategy and marketing. An orchestrator, at the heart of education transformation, working on all fronts to achieve new level of business results.

  • Microsoft (14 yrs 3 mos)
    • Sr. Product Marketing Manager - Surface
      Sep 2013 - Aug 2016 · 3 yrs

      The first company product marketing manager to transform the company to mobile first. Ensured country has great consumer/commercial marketing from awareness all the way through purchase with locally strategic marketing & media mix.

    • Sr. Product Marketing Manager - Windows
      Jul 2011 - Sep 2013 · 2 yrs 3 mos

      Mother of Windows 7 and Windows 8. A control tower of Windows campaigns for each selling season including ATL and BTL.

    • Product Marketing Manager - Silverlight
      Jul 2007 - Jul 2011 · 4 yrs 1 mo

      Orchestrated subsidiary marketing and business execution around the user experience initiatives and created market beach-head with strategic 3-year plan and big bet in place.