Bolzano, Trentino-Alto Adige, Italy
Global Brand Leader with broad experience across Performance, Athletic & Lifestyle industries. Consumer centric approach, with extensive Brand, Product and Commercial experience coming to life through equal parts Strategy and Execution. Excellent team-builder with a global mindset and skill-set with Global, North American, European and Asia-Pacific experience. Highly experienced in creating and optimizing Go-To-Market systems and approach in complex organizations. Master's degree in Business Economics, specializing in Marketing & Strategy. Passionate about Mountain Sports, Design, Culture, the Outdoors, Health, Lifestyle, Trends and Insights, Nutrition, Branding, Business, Creativity & Innovation.
Greater Vancouver Metropolitan Area
Helped lead and support the brand's successful 10-year growth journey to become the 3rd largest outdoor footwear brand globally. Driven consumer-led, high growth strategies, achieving significant multi-year double digit growth rates. Led brand launch of consumer insight driven Global Women’s initiative, successfully boosting women’s share of business globally.
Led Global Product story-telling strategy and Go-To-Market excellence. Driven strategy, design and launch of impactful new Global Point-Of-Sale system across global touchpoints.
Built a strong EMEA marketing organization with a team of marketing professionals across all disciplines. Established a compelling brand presence as one of the leading outdoor footwear brands in the EMEA region. Helped support strong revenue and brand share growth over 3 years. Created impactful and differentiating media partnerships with leading Print, Digital and OOH media, leading to exponential growth in brand awareness. Created highly successful marketing partnerships with European key and strategic accounts, creating strong seasonal growth and sell through results.