Greater Barcelona Metropolitan Area
I am all about the experience. With an eye to design simple, compelling, and functional customer journeys that make it easy for users to quickly find exactly what they’re looking for when they arrive and then convert them into paying customers. It’s about creating a digital experience that transforms users into followers, customers into ambassadors. I do this by listening, understanding the target audience, and putting my extensive 20 years digital knowledge to tell stories that will engage, interact and in the end convert. My prime strength is to build the foundations for growth by delivering great brand content. Oh, and if you’re wondering, I’m mobile first. It’s not just the way of the future. It’s the way of right now.
Content Strategist for Homepages, Travel Hacks and Content Tech Lead
Develop content strategies to assist with multiple areas of the business including acquisition (landing pages, blog content, social campaign content), engagement (email marketing, messaging content, etc), and more. Manage a content calendar across the Skyscanner travel blog, product pages, social media, and other channels. Work cross-functionally with copy, design, brand, SEO, lifecycle, and product to ensure content is maintaining the proper brand voice and tone. Test different content strategies/tactics and report out to marketing and company leadership on learnings and key insights. Work with Regional teams in EMEA, APAC, and AMER to ensure content best practices are followed and strategies align with the global brand and priorities. Manage relationships with freelancers, contractors and agencies as needed to accelerate content production
Independent E-Commerce Specialist & Digital Marketing Consultant - freelancing internationally with almost 20 years experience
Responsible performance marketing for the Nordics, involving launching the European Programmatic strategy and DMP installment.
Commercially and technically responsible bjornborg.com - Online Marketing/Sales - Web Development - Logistics - Content Management - CRM - Customer Service Management - E-Com Team Leadership
Responsible for all marketing activities for the brand Halens. - Marketing Strategies & Campaigns - Corporate Communications - Creative Team Leadership - Product Positioning & Branding - Web & Print Content Development - Public & Media Relations - New Product Launch