Edmonton, Alberta, Canada
I have the unique position of being a corporate automotive professional who has sold over 1,000 vehicles during my tenure in the retail automotive world. Being knowledgeable of both corporate processes and dealership processes, I am capable of leadership at a retail automotive dealership, at a dealership group, or at an automotive OEM, specializing in retail activation, being creative and thinking outside the box, and being part a team as a leader and collaborator. I first entered the automotive industry with the simple desire to earnestly share my love and passion for my very first car. That love and passion resulted in an 15+ year multidisciplinary career in automotive sales, management, finance, marketing, and social media, resulting in thousands of happy clients and the opportunity to launch a luxury vehicle brand from scratch in Northern Alberta. Under my leadership, my store became a top 5 store across Canada, with influence not only on a regional level but on a global level. Since then, I have transitioned from the retail side of the automotive industry to the corporate side, utilizing my retail experience to help improve dealer-corporate relationships, to increase brand market share, and to maximize dealership performance.
- Grew Western Canada Lincoln Retail Sales in 2025 (118.5% vs. 2024) - Led Canada in Dealership Sales and Service Net Promoter Score in 2025 - Helped increase dealer sentiment by 70% in 2025 vs. 2024 - Helped to successfully launch the all-new 2024 Lincoln Nautilus, 2025 Lincoln Navigator, and Lincoln Black Label - Worked with individual retailers to increase their brand presence in their respective market areas I am responsible for building the Lincoln brand in Western Canada using my wealth of experience in luxury automotive and in brand-building. Acting as a consultant and a performance manager, I work closely with Lincoln retailers to ensure they have every opportunity across every single avenue to establish Lincoln as a contending luxury marque with a unique focus on effortless luxury.
I am the face of Ford to one of the largest groups of dealerships in Western Canada, which includes a critically important Metropolitan locality. My focus is to maximize the vehicle sales business of my dealers by creating business development plans to increase sales market share, by streamlining and implementing sales processes, and by focusing on improving customer experience.
I am the face of Ford to my group of dealerships in the Western Market Area, working with the large Central Alberta zone in the Vehicle Sales side of the business in a field contact role. I help maximize the Vehicle Sales business of my dealers, particularly from a wholesale standpoint, help them achieve corporate goals, and utilize my wealth of experience in the retail sector to help dealership-corporate relationships thrive.
I am responsible for coordinating a new initiative to replenish inventory and to increase sales and profitability due to the challenging time the industry is in regarding the supply chain, semiconductor shortage, reduced vehicle production, and depleted inventories. I work in the Service Drive Thru to personally meet Service customers, conduct vehicle appraisals, and present buy-in and trade-in offers to service guests. Some of the duties I perform for Alberta Honda are: - Identifying target vehicles based on previous sales history in the used vehicle department and formulating strategies with management to get these vehicles - Working behind the scenes and analyzing the Service Drive Thru to promote synergy between the Sales and Service department, working to promote a seamless, friendly, and accommodating experience for Service customers in this program while increasing efficiencies within the department - Promotion of this program with staff training, in-store marketing, and Internet & Social Media marketing - Being a leader and mentor on the floor to the sales team using my 11 years of experience in the industry - Handling Internet sales leads, booking appointments, coordinating test drives, and closing customers - Promotion of the Honda brand over Social Media and keeping it relevant by keeping up to date with the latest trends
Luxury is an experience and I specialize in building luxury brands. I was the very first member and the face of Genesis Edmonton, an agency for Genesis Motors Canada, with Genesis being the newest luxury vehicle marque in the automotive industry. With a focus on business development of the Genesis brand itself rather than just the agency and utilizing a multi-pronged business plan of omni-channel sales, persistent social media marketing, and partnerships with professional athletes, influencers, and local businesses, Genesis Edmonton has seen massive growth that remains the envy of all Genesis agencies in Western Canada. As a result of building things from the ground up, I have singlehandedly transformed Genesis Edmonton from a desk in a corner of a Hyundai dealership into a full 4000 ft² boutique store in the newest retail center in Metro Edmonton, consistently making Genesis Edmonton a top store for sales volume and for CSI in Western Canada. To expand the reach of the brand regionally, I have collaborated with luxury marques, such as the internationally-renowned Sotheby's International Realty brand in Edmonton, local businesses such as Dr. Feng Chong, nationally-acclaimed cosmetic surgeon, and with professional athletes such as the National Hockey League Edmonton Oilers superstar Leon Draisaitl. Additionally, I singlehandedly created a large social media following across various social media channels such as Instagram, being the largest social media following for any Genesis agency worldwide during my tenure and expanding the reach of the Genesis brand worldwide. I partnered with talented media production companies to generate content on a world-class level, showing that Genesis is indeed ready to take on the luxury vehicle world by storm. I have set the benchmark of how to successfully run a Genesis Agency and that benchmark remains to this day.
I was one of the sales managers at Southtown Hyundai, one of the top Hyundai dealerships in the Western Canada zone! I am responsible for desking deals, closing deals with customers, staff training, appointment confirmation, ensuring the sales staff maximize each of their opportunities, dealer trades, CSI and conflict resolution.
I responded to Internet leads and inquiries ranging from new/used vehicles to pre-approvals for subprime customers. I facilitated the process from initial contact to setting an appointment to come to the store and then selling the customer and delivering the vehicle. I learned how to do credit applications over the Internet including subprime credit applications. I also updated photos and descriptions for various units, helping to keep the store's website up to date with current inventory.
I took the knowledge I learned in the Sales and Internet Sales departments at Norden Volkswagen to expand my career path through the Finance department. I learned the crucial stage between the salesperson closing the deal and the salesperson delivering the vehicle to the customer and all the steps associated with it. I learned how to submit applications for approval, how to complete legal documents pertaining to vehicle sales, how to deal with subprime credit approvals, how to pitch and sell customers on product, how to send documents for funding through financial institutions, and how to counter customers' objections brought up during the Finance stage.
I was responsible for Norden Volkswagen being the #1 VW volume store in Western Canada with a consistent top 2 finish in Canada. I led the Internet Department at Norden Volkswagen, being responsible for all sales and communication done via the Internet, managed a team of 3 Internet Sales Managers and 2 photo assistants, and managed an inventory that was worth $4,000,000 at the time. I helped update the website's inventory, promotions, product descriptions and pricing as well as pricing for external sources such as AutoTrader. I managed Norden Volkswagen's social media accounts. I dealt with customers interested in new or used vehicles (VW or non-VW) as well as customers with previous credit issues. I also helped produce video clips featuring Volkswagens for online marketing and for customer information. In addition to managing the administrative aspects of the Internet department, I also sold vehicles. I negotiated the majority of my deals with great success and sold the most units out of all sales associates during my time as the Internet Sales Director, including setting the record for number of cars sold in one month. I was one of the leaders on the sales floor, helping to keep salesperson morale high and to help motivate the salespeople to take their sales careers to the next level.