Tel Aviv-Yafo, Tel Aviv District, Israel
Over the past 15+ years, I have led analytics, customer journey, and marketing strategy for some of Israel's most prominent organizations — from insurance giants like AIG and Phoenix Holdings to fast-growing eCommerce platforms. What makes my profile distinctive is the breadth of impact I bring: I have built analytics teams from the ground up, architected AI-powered customer journeys, managed multi-million-dollar marketing budgets, and delivered executive-level insights that shaped company strategy. I operate fluidly across analytics, CRM, product, and growth — bridging the gap between data and business outcomes. Key areas of expertise: • Analytics & Data Science — SQL, Python, ML models, BI platforms • Customer Journey & CX — end-to-end funnel ownership, lifecycle optimization • Revenue Growth & CRO — conversion optimization, pre/post-sales analytics • Team Leadership — building, mentoring, and scaling analytics functions • Executive Communication — QBRs, C-level presentations, strategic storytelling I am actively exploring senior leadership opportunities where I can drive measurable growth through data
Product Owner & Strategy Lead – Salesforce Ecosystem: Managing the end-to-end product roadmap for Salesforce Data Cloud and Interaction Studio (Personalization). Personalization Engine: Leading the development and optimization of personalization features to enhance digital CX, resulting in improved customer satisfaction and conversion rates.
Managing customers’ Multi-channel journeys based on analyzing every step at the funnel, from data to execution. Improve website and application CRO using new technologies. Execute planned and ad-hoc promotions. Plan and execute email personalization, dynamic content, and segmentation, based on email marketing best practices. Analyzing the behavior of over three million customers and launching campaigns to promote customer marketing funnel. Managing Cross-sell and upsell automated campaigns for each line of business. Marketing budget management for acquisition campaigns
Led analytics and customer journey strategy to support business operations and CX optimization. Managed cross-functional projects, integrating predictive models, building dashboards, and leading DWH implementation using SQL and QlikView. Implemented new technologies (Salesforce Marketing Cloud, Weezmo) to enable automation, personalization, and advanced segmentation. Applied Design Thinking to identify pain points and co-create journey-based solutions. Managed the customer loyalty club, expanding membership and increasing engagement. Used analytics to optimize newsletters, birthday flows, and content campaigns. Translated user insights into compelling storytelling to support CX and marketing initiatives. Led full-cycle digital campaigns from ideation to delivery and performance tracking.
Leading a team of talented individuals using machine learning solutions, BI tools and analytics implementing, cross-organizational advanced analytical projects within the different departments. Manage the firm's Data Insights, Analytic layer and micro segmentation, Personalized multiple channels marketing automation. • Coach, organize and mentor a team of data scientists, marketing automation specialist and business analysts • Work with other business units to deliver the planed roadmap and take ideas to market • Supervise and monitor the delivery of Machine Learning and Artificial Intelligence models • Building marketing panels, monitoring, analysing and optimizing. Working with different interfaces and testing the efficiency of marketing campaigns E2E • Creates statistical models such as: clustering, regression, time-series analysis, etc. to predict and link the analysis to decision making using Python. • Summarized and interpreted results using tools such as Tableau, Qlikview, business objects, panorama necto, DMWAY, SQL Server etc. • Communication and Relationship Skills: Worked directly with the company’s senior management on strategy and tactics. Collaborates with sales teams, product management, finance, data management, and others in order to improve strategy, growth, and client experience • About 10 years of experience in leading professional analysis units with clear vision and values. I believe that employees should be allowed to lead and express their creativity and personal initiatives. Makes sure to be connected to the field and create as the last employee in the unit
Responsible for controlling 20M$ Rep' budget and to manage the sales and customer division KPI's and budget goals. Manages a strong analytic team which is responsible for driving excellence through data with all the other DM's and call centre Shift managers Accountable for DWH work plan within the divisions.