Noah Sanborn Friedman

Founder & Investor | OuterSignal | Top Shelf Ventures | Uncharted

New York, New York, United States

About

Hi, I’m Noah. I’m a serial entrepreneur and investor. I’m co-founder of OuterSignal, Top Shelf Ventures, and the Uncharted community. OuterSignal is a VIP customer detection and intelligence platform that helps brands better understand and connect with their customers. Top Shelf Ventures is a fund focused on finding and scaling the biggest opportunities in the consumer vice space. Uncharted is a community of elite founders and investors anchored by a monthly dinner series and annual summit. I co-founded this with Michael Loeb. I’m also an avid athlete (Ironman, weights, golf, surfing, skiing), former hockey player, and (I used to be an) actor. Founders, investors, or killers who want to join the team - please reach out!

Experience

  • Co-Founder & President at OuterSignal
    May 2025 - Present · 1 yr 3 mos

  • Co-Founder and Managing Partner at Top Shelf Ventures
    Nov 2021 - Present · 4 yrs 9 mos

    A venture fund focused on finding, funding, and accelerating the best opportunities in the broader beverage alcohol and consumer vice spaces.

  • Investor & Board Observer at Lucy
    Jan 2026 - Present · 7 mos

  • Investor & Board Member at Gratsi
    Nov 2022 - Present · 3 yrs 9 mos

  • Co-Founder at Uncharted
    May 2021 - Present · 5 yrs 3 mos