Bentonville, Arkansas, United States
I’m a paid media analyst with 5+ years of experience in e‑commerce and lead gen, working across Walmart Ads Center, Amazon Ads, Sam’s Club MAP, Google Ads, Google Tag Manager, Google Analytics, and Google Merchant Center. I take complex performance data and turn it into clear decisions that grow revenue. At Ovative Group, I split my career between paid search and retail media. As a Senior Analyst (Retail Media), I manage and optimize strategies across Walmart, Sam’s Club, and Amazon for a major grocery account, leveraging data‑driven insights to improve performance and guide investment decisions, including Walmart media budgets up to $505K/month. Before moving into retail media, I worked as a Senior Analyst, Paid Search (SEM), owning Google Ads strategy, optimizations, and reporting for accounts spending upwards of $1.2M/month. Before Ovative, I worked at several agencies managing Google ads, as well as working at Walmart on the Local Social program. Across roles, I focus on: - Building search and retail media programs that can scale from test budgets to high‑six‑figure monthly investment - Performance‑based optimizations grounded in clean tracking, clear KPIs, and structured A/B testing - Client‑ready reporting and storytelling that connects channel performance to business outcomes
Manage and optimize retail media strategies across Walmart, Sam’s Club, and Amazon for a major grocery account. Leverage data-driven insights to deliver measurable performance improvements and guide investment decisions, overseeing monthly Walmart media spend up to $450K. Collaborate cross-functionally to enhance campaign efficiency, elevate measurement frameworks, and drive strategic growth.
Specializing in Google & Facebook ads for local businesses.