Frisco, Texas, United States
As a striving marketing professional, I have tried to position myself as someone who loves storytelling. Specifically, the strategy of storytelling no matter the medium. I am TCU alumni who pursued a degree in marketing whose self-motivation and love for learning have allowed for the acquisition of skills outside of the usual marketing skillset. I value camaraderie, learning from others, and personal growth through hard work, all stemming from my experiences throughout the years. I always want to connect with a diverse range of others whether it be in the business setting or everyday life as I believe that’s how we grow as individuals.
● Spearheaded cross-functional collaboration with global marketing teams to develop effective messaging, targeting strategies, and uniformity within advertisements resulting in over ten thousand leads ● Seamlessly integrated Google Search Ads and Google Analytics to propel traffic totaling over sixty thousand users to Christian Vision channels, encompassing specialized training sections and church websites ● Orchestrated the management of Google Tag Manager for seven different offices around the world that serve nineteen different countries, facilitating the implementation of custom tags to track critical KPIs ● Devised and executed ad bidding strategies to optimize subscriber acquisition for Christian Vision North America YouTube channel, leading to a more than tenfold increase in subscribers
● Managed ad budgets, pacing, and allocation while collaborating with internal teams to ensure efficient spending and maximum reach across Meta and LinkedIn Ads ● Conducted extensive research in order to develop effective targeting strategies for a variety of ad campaigns in Meta Ads Manager and LinkedIn Ads Manager ● Monitored and optimized advertising campaigns across three different verticals, real estate, attractions, and medical, to improve performance, including targeting and bidding strategies ● Built custom social reporting dashboards in Google Data Studio to monitor monthly organic social performance across multiple platforms utilizing Google Analytics in the process ● Independently launched campaigns and managed overarching campaign performance, including channel-specific and tactic performance
● Analyzed social media growth and adapted to consumer response to increase engagement across platforms in order to promote brand recognition ● Utilized HubSpot for email marketing, digital analytics, and SEO strategies ● Authored blog content centered around content marketing used for SEO, and communicated with designers about graphics to fit brand aesthetic ● Automated nurture email campaigns directed towards current and potential customers