Noa Baruch Dar

Head of Marketing | Growth & eCommerce Leader | Revenue Growth | Brand Strategy | Customer Acquisition

Tel Aviv-Yafo, Tel Aviv District, Israel

About

10+ years of experience leading marketing, partnerships, and business growth across high scale digital companies. Proven track record in driving revenue growth, building strong brands, and optimizing performance through data and experimentation. Currently leading the marketing function with full P&L ownership, driving growth through BI led decision making, continuous experimentation, and cross functional collaboration across Product, UX, and Commercial teams. Expert in building and scaling full funnel strategies across paid media, CRM, organic growth, and conversion optimization. Strategic and hands on leader with strong stakeholder management skills and a clear focus on ROI and measurable business impact. Open to new leadership opportunities

Experience

  • Head of Marketing at We Are Move
    Aug 2019 - Present · 6 yrs 11 mos

    Leading the holidayfinder marketing strategy, defining the vision, guiding execution, and driving growth through data-driven ; • Strategic leadership of marketing & brand & customer service teams • Full-funnel strategy across paid, organic, CRM • Data-driven user acquisition & revenue growth • Brand positioning & evolution • Cross-functional collaboration with product ,UX & development • Budget & performance oversight

  • Product marketing manager, Business Sector at max by Leumi Card
    Jul 2018 - Jul 2019 · 1 yr 1 mo

    • Led B2B marketing strategy and execution targeting SMB segment • Leading max business credit card from annual plan through marketing goals • Leading a Financial product for Tourism Corporate with a Global Partnership • Managing the inbound implementation of the Products across the organization • Analysis the financial data, competitive map and various products

  • keshet tv (5 yrs 6 mos)
    • Partnerships Manager, Business Development
      Jan 2014 - Jun 2018 · 4 yrs 6 mos

      • Leading multi-disciplinary digital projects at: E-Commerce, FinTech, tourism, etc. • Planning and defining business and marketing strategy for long-term businesses partners. • Leading the sale operation, branding process and leading the partners cross organizational. • Defining and managing project budgets, from annual planning through ongoing tracking. • Consulting and business analysis for business partners in all media channels (SEO, Analytics, UI/UX)

    • Content Distribution Manager
      Jan 2013 - Jan 2014 · 1 yr 1 mo

      • Compiling and business plan for the content distribution sector. • Analyzing the market behavior and revenue sources towards planning and maximizing future revenues. • Scouting new potential projects towards maximization of results. • Managing the content transfer processes, promoting them in the various platforms (YES, HOT, etc.).

  • Director of Marketing And Business Development at Tel Aviv University
    Jan 2012 - Jan 2013 · 1 yr 1 mo

    Geodamos Productions ; • Marketing the company's activity, locating projects, raising funds. • Compiling and submitting budget proposals. • Managing projects (features, TV shows, image videos) • Working with local TV channels, media entities, funds and private investors locally and globally.

  • Producer at Noga Communications
    Jan 2010 - Jan 2012 · 2 yrs 1 mo