Delfgauw, South Holland, Netherlands
Entrepreneurial Chief Executive Officer with 20+ years of experience in building, scaling and transforming international consumer and lifestyle businesses. Founder at heart, executive by trade. I have led organizations from early-stage entrepreneurial concepts to mature, multi-subsidiary international groups operating in over 80 countries. My background spans brand creation, product innovation, international sales, operations, supply chain and governance, with full P&L responsibility in both family-owned and privately held environments. I am known for translating innovation into commercially successful brands, building high-performing international teams and aligning purpose, people and profit. Alongside commercial growth, I have consistently integrated sustainability, social impact and long-term value creation into business strategy. Currently active at the intersection of international expansion, new brand creation and organizational transformation.
- Founded and launched the European subsidiary (Netherlands) for a US category leader in bar and drinkware - Designed and executed international expansion strategy beyond a historically US-only focus - Built a new mid-tier wine accessory brand (Innovine) from concept to international trade show launch within six months - Led full brand creation: positioning, naming, packaging, product portfolio and pricing strategy - Appointed to lead US National Accounts Sales during organizational restructuring Key Results - €1–2 million incremental revenue projected in year one - Reduced geographic revenue dependency and strengthened global growth platform
- Founded an entrepreneurial ecosystem to accelerate growth of sustainable and impact-driven businesses - Built and launched multiple platforms including Consuming for Good, Baan met Impact and Green Ivy - Acted as strategic sparring partner for founders across growth, team building and market entry Key Results - Enabled scalable growth frameworks for multiple impact ventures - Positioned sustainability as a commercial growth driver rather than a constraint
- Scaled an entrepreneurial consumer products company into an international group active in 80+ countries - Full P&L ownership across brand, product development, sales, operations and supply chain - Built and led international sales organizations serving grocery, department stores, specialty retail and e-commerce - Created and scaled global brands Vacu Vin and Tomorrow’s Kitchen Key Results - 800% increase in product development output - 50% reduction in time-to-market - 30% operational efficiency improvement
- Founded and scaled a social enterprise providing meaningful employment to people with disabilities - Built a financially sustainable operating model in cooperation with government and commercial partners Key Results - Grew to 120+ employees - Achieved profitability within two years
- Advisor to the Board - Rebottled (2022-2023) - Advisor to the Board - BE O Lifestyle (2020 - 2021) - Board member - VNO NCW Werkbedrijf Forum ZHC (2014-2018)