Madrid, Community of Madrid, Spain
I am an event marketing professional with over six years of experience dedicated to transforming "just another event" into a powerful engine for business growth. As the Event Marketing Manager at Make, I lead the end-to-end lifecycle for global event initiatives—from large-scale conferences to targeted field marketing programs—all designed to drive brand awareness and accelerate pipeline growth. I leverage AI and automation to optimize event strategy, operational efficiency, and pipeline impact across diverse field marketing programs. My work involves managing the end-to-end event lifecycle, including ideation, strategy execution, and ROI measurement for in-person and virtual experiences across global markets.
Lead global event marketing initiatives for Make, driving brand awareness and pipeline growth through high-impact conferences, field marketing programs, and strategic partnerships, and flagship customer conferences. I leverage AI and automation to optimize event strategy, operational efficiency, and pipeline impact across field marketing event programs. • Own the full event lifecycle — from ideation and strategy to execution and ROI measurement — for a wide range of in-person experiences across global markets. • Collaborate cross-functionally with content, product, and sales teams to align event messaging with business priorities and lead-generation goals. • Manage budgets, agencies, and vendor relationships to ensure on-brand, scalable event experiences. • Develop data-driven frameworks to track event performance, audience engagement, and post-event conversion metrics. • Champion audience engagement and storytelling, turning each event into a brand-building opportunity that supports Make’s global growth strategy.
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