Seattle, Washington, United States
🚀 I'm a Data Science and AI Specialist, with 12 years of experience of contributing to transformative projects within the industries like Technology, Entertainment, Healthcare, e-commerce, and Retail. My journey has been dedicated to harnessing the power of data to elevate business strategies ensuring they're data-driven, precise, and impactful. 🔍 What I Do: With a deep dive into machine learning and data analytics, I craft advertising solutions that smartly utilize big data for targeted and efficient campaigns. My expertise is broad, covering predictive modeling, sophisticated audience segmentation, and building dynamic insights, to optimize campaign performance. 💡 My Contributions: My roles have seen me lead and contribute to significant projects that have shaped the business landscape for success. At Amazon Ads, I develop advanced algorithms for nuanced customer segmentation, while at Axtria, I was instrumental in harnessing analytics for strategic marketing decisions for healthcare drugs. My tenure at eClerx LLC was marked by integrating ML frameworks to bolster product offerings and enrich customer engagement. 🌟 Looking Ahead: Passionate about the intersection of AI and advertising, I'm focused on staying ahead of technological advancements to lead innovative projects. My ambition is to continue driving the evolution of digital advertising, making it more efficient, effective, and aligned with business objectives. 🔗 Let's Connect: I welcome connections with like-minded professionals who are enthusiastic about the transformative potential of AI in business. Whether you're looking for collaboration, wish to exchange ideas, or explore the future of advertising technology, I'm open to engaging conversations.
Partnered with the Strategy and Transformation team of a retail client in leading their Pricing Transformation initiative and building a Price Index reporting framework to better gauge the current pricing strategies and customer perception.
• Led a portfolio of advanced analytics and data science projects • End-to-end project management, client partner management, and smooth operation of projects to provide high impact business solutions • Identify business opportunities, data gaps, and growth areas for clients through advanced data science
Led a team of three to work with the Vice Presidents of Offline Stores and Home Eye Checkup (HEC) Service to devise data-driven strategies in order to enhance and expand the businesses • Built a business funnel of HEC while working closely with the VP to ensure effective analysis and formulated recommendations to improve the efficiency by 5%-20% at various leakage points • Executed and analyzed test-learn experiments to optimize pricing and to restructure marketing strategies of HEC which led to an increase in appointments by more than 35% • Analyzed reasons of returns specific to the stores and optometrists to assist Store/HEC business heads in identifying the pain points, which helped in reducing the monthly returns by ~1.5%