Riyadh, Saudi Arabia
I develop strategies for large-scale tourism projects focused on culture, heritage, entertainment, and art. Previously, I worked at Boston Consulting Group, defining asset class strategies, developing visitor journeys, and identifying attractive offerings for various tourism projects. I bring an extensive experience in creating strategies for vibrant, mixed-use tourism destinations.
Worked on developing tourism strategies for giga projects within KSA, including: - Defining service offerings and investment opportunists across leading tourism sectors (incl. F&B, hospitality, shopping) for one of the most visited cities in KSA - Identifying hospitality strategy for a multi billion development project including detailed analysis on future hotel supply and demand
Worked on developing tourism strategies for giga projects within KSA, including: - Conducting in depth baseline assessment of the tourist visa ecosystem to develop new visa approach in line with best practices - Carrying out a detailed assessment of the international visitor journey (including: mapping current journey, launching market research, analyzing key data, and proposing data-driven solutions)