Nairobi County, Kenya
Hello, My name is Njeri Maina and I'm made of energy. As a mature, female professional with over 15 years on job and business experience here in Africa, I have understood the MACROS of the AFRICAN markets as well as created relationships across governments and businesses, creating sustainable commercial and operatiinal solutions for Top Tier businesses to thrive in Africa. Africa is projected to grow by 4.0% in 2026 (UN). East Africa is expected to record the highest growth, at 5.8% in 2026 (compared to 5.4% in 2025). This is driven by stronger private consumption and investment as inflation eases (Souce: World Bank). Based on these projections, with through critical thinking (thinking globally & planning locally), data analysis, strong customer relations, good business acumen and THE RIGHT COMMERCIAL LEADER as I, your company can succeed in conducting business in the EMEA region. My strengths in commercial leadership have been derived from working in Sales, Marketing, and Business Development across FMCG, Pharma and Energy. My key objectives have been driving revenue growth, people development, market development, brand visibility and market expansion through strategic planning and execution.
BACHIA GAS is a provider of LPG solutions in Kenya. BACHIA GAS started this journey in the Coastal region as a reseller and retailer of the basic commodity-gas (6kg, 13kg and 50kg). Due to stiff competition and erratic price increases after the COVID period, the company was not profitable and thus formed the new arm of BACHIA GAS PROFESSIONAL. This arm deals with Reticulation, installation and piping, servicing of LPG systems and training of kitchen staff on Fire safety. BACHIA GAS LTD. prides itself as being the best provider of Professional services both gas and installation & maintenance in Mombasa and Nairobi.
• Spearheaded the enhancement of LPG cylinder distribution channels, achieving a 10% increase in refill sales. • Developed and executed integrated sales strategies to boost market share and revenue growth across multiple channels. • Forged strategic partnerships with government agencies and industry stakeholders, enhancing brand presence and policy support. • Restructured the sales team, resulting in a boost in productivity and a 25% reduction in distribution costs.
Led the development and execution of a business growth and expansion strategy for the KES 9Billion Coast region, incorporating best practices in proposal writing to gain investor buy-in and secure funding for key initiatives. • Leveraged strong distributor relationships and negotiation skills to effectively manage distribution channels and increase annual sales to 800M sticks. • Managed annual trade budgets of KES 5M, optimizing costs and driving growth through innovative and strategic initiatives that would increase sales. • Drove an impressive increase in market share for Sportsman from 30% to 42% within a year, through effective distribution strategies and awareness campaigns, resulting in a significant spike in revenue. transforming a volume decline of 11% to more than 10%. Increased distribution delivery by driving credit programs between BAT, Wholesaler/Retailer, and Distributor with Equity Bank.
• Spearheaded the development of long-term brand strategies for six key brands, including Sportsman, Rothmans, Matinee, Stella, and Impala, across 17 countries in East and Central Africa. • Developed innovative strategies that effectively positioned the brands for success, resulting in increased customer loyalty and engagement. • Exceeded expectations by developing and implementing strategic marketing plans that delivered significant ROI and maximized brand awareness. • Provided exceptional leadership and guidance to cross-functional teams, achieved significant growth and market share, driving long-term success for our organization in the highly competitive East and Central African region. • Delivered product improvements by introducing a new technology to replace aluminum foil, resulting in savings of £0.5 per mille and average productivity of £12 per mille.
Build and excecuted brand plans for International and local personal care products ie. Venus, Cussons Baby, Imperial Leather. Also developed products guided by global standards and consumer feedback.