Greater Boston
I assist brands in transforming digital marketing into quantifiable growth. With experience spanning paid media, SEO, GA4, social strategy, and brand marketing, I have achieved results including a 40% increase in inquiries, a 35% rise in engagement, and a 30% enhancement in return on investment. My expertise lies particularly in integrating storytelling, audience insights, and performance data to develop campaigns that generate tangible business results.
I lead brand and digital marketing strategy across organic and paid channels, using data to improve performance and growth. - Improved ROI by 30 percent by optimizing multi-channel spend using GA4 and Meta Business Suite - Increased engagement by 35 percent through influencer and creator partnerships - Boosted customer interaction by 25 percent within six months through a stronger content strategy and community building - Increased brand recall by 20 percent by leading brand identity updates and creative development - Delivered campaigns 15 percent faster by leading a cross-functional team of 5 plus - Conduct competitor research and audience segmentation to improve targeting and messaging
I managed social media and digital growth for six behavioral health centers, focusing on local SEO, paid acquisition, and content systems. - Increased patient inquiries by 40 percent by improving local SEO using BrightLocal across six centers - Reduced cost per click by 25 percent by managing paid campaigns across Meta and Google Ads - Improved partner engagement by 30 percent through data driven outreach and campaign strategy - Mentored junior team members on content strategy, reporting, and performance tracking - Managed content planning and publishing across Instagram, TikTok, and YouTube
I supported marketing performance and reporting, improving ad efficiency and building better tracking systems. - Increased click-through rate by 18 percent by refining strategy using Google Analytics insights and Excel dashboards - Lowered cost per click by 22 percent by running A B testing on ad creative and landing pages - Improved operational efficiency by 30 percent by implementing automated data tracking systems - Used segmentation research to identify audience growth opportunities and improve targeting
• Executed SEO strategies, keyword optimization, and on-page enhancements that boosted organic website traffic by 30%, improving visibility across financial product pages. • Designed and launched targeted email marketing campaigns using tools like Mailchimp and HubSpot, achieving a 15% increase in open rates and driving higher client engagement. • Developed and maintained digital content calendars across web, social media, and intranet platforms, ensuring brand consistency and timely delivery of financial marketing initiatives. • Monitored and analyzed campaign performance using Google Analytics and Adobe Analytics, delivering actionable insights to senior stakeholders to optimize ROI. • Collaborated cross-functionally with creative, compliance, and product teams to ensure digital assets adhered to financial industry regulations and brand guidelines. • Supported paid advertising efforts on Google Ads and LinkedIn Ads, contributing to a 20% improvement in lead generation and enhancing the firm’s digital footprint.
• Coordinated and scheduled digital ad placements across PPC and social media platforms (LinkedIn, Facebook, Google Ads), increasing campaign engagement by 20% within six months. • Produced high-impact video content and marketing collateral in collaboration with creative teams, driving a 15% lift in lead generation from digital campaigns. • Executed multi-channel marketing strategies leveraging email, social, and web channels to optimize customer reach and boost click-through rates by 18%. • Monitored and analyzed campaign performance metrics using Google Analytics and internal dashboards, generating actionable insights to improve ROI by 12%. • Partnered with cross-functional teams including design, content, and sales to ensure brand consistency, timely deliverables, and alignment with strategic objectives. • Managed campaign budgets and vendor relationships, negotiating media placements and reducing marketing spend by 10% while maintaining performance goals.
• Developed and executed multi-platform social media strategies across LinkedIn, Twitter, and Facebook, increasing audience engagement by 35% within 12 months. • Managed content creation including graphics, videos, and blog posts, ensuring alignment with brand guidelines and marketing objectives. • Monitored and analyzed social media metrics using tools like Hootsuite and Google Analytics to optimize campaigns and drive 15% growth in lead generation. • Collaborated cross-functionally with marketing, PR, and sales teams to design campaigns supporting product launches and corporate initiatives. • Engaged with online communities, responding to customer queries and feedback, strengthening brand reputation and fostering customer loyalty. • Implemented social media calendar and workflow, streamlining content planning and posting efficiency by 20%.