India
With over 12 years of experience in PR and corporate communications, I am leading Comms at POCO India. Previously, served as Account Director at Avian WE, a leading global communications agency. I specialize in crisis communications, CSR, internal and external communications, and community and after sales service for technology clients ranging from smartphones to B2B and startups.
Leading integrated brand storytelling and communication strategy across launches, creators, digital ecosystems, and community-driven engagement for one of India’s most youth-focused smartphone brands.
Led strategic communications and integrated campaign narratives for Samsung’s consumer electronics and mobile business, driving digital relevance, audience engagement, and reputation-building initiatives.
Strategically manage and contribute to the development and execution of global communications Create communications for multiple audiences to get the right people the right information at the right time Engage global and local perspectives for all projects Work with localization teams to ensure smooth translations are made for the required audiences Identify all stakeholders and work with them, individually and collectively, to create, gain buy-in on, and refine a complete editorial strategy Manage each communication from end to end, identify contingencies, establish clear timelines and meet them, communicate clearly and regular to stakeholders and leaders Thinking globally and collaborating cross-functionally Manage and deliver communications in innovative ways
Building and implementing the digital brand marketing and PR strategy to strengthen brand positioning of the product Collaborating with agencies to create and identify opportunities to build thought leadership for the brand Creating and executing branded social media content plans by collaborating with online content publishers, influencers and media houses to drive engagement and brand awareness Collaborating with cross-functional stakeholders to drive media stories highlighting brands narrative to provide delightful experience to clients Collaborating with the social media team to build and drive the influencer outreach program Integrating campaigns through cross-functional collaboration with design, content, and social teams Ensuring consistent media outreach through product placements, trend notes and feature stories across traditional and online media