Delhi, India
As Key Accounts Manager at Amazon, I manage the relationships and performance of the top sellers on the 3P Marketplace, one of the fastest-growing segments in e-commerce. I collaborate with cross-functional teams to develop and execute sales strategies, marketing campaigns, and product enhancements that drive excellent seller and customer experience. I have eight years of experience in sales and marketing across various industries, including FMCG, logistics, and fintech. I have led high-performing teams and increased market share and user retention. I hold a MBA degree from IIM Lucknow, with a focus on marketing and strategy, and a bachelor's degree from Delhi University. I am skilled in E-Commerce and Sales & Marketing. I am passionate about leveraging data and insights to create value for customers and businesses.
▪ Leading Apparel Category at Amazon UAE ▪ Managing 4 Large Retailers in UAE and KSA ▪ Launched Brands For Less UAE account ▪ Led cross functional leadership reviews for invite only Seller flex Program ▪ Managed 30+ fee paying accounts, achieving YoY growth and consistently maintaining high NPS ▪ Spearheaded Deals creation charter for a team of 8 during HVEs like Prime day and White Friday sales
▪ Worked closely with Managing Director on Strategic business initiatives and Digital marketing strategy ▪ Analyzed revenue & cost metrics leading to annual savings of AED 1.2 MM & GM growth of 20% ▪ Led product development of AI based hiring model, leading to monthly cost savings of AED 140k ▪ Managed Digital marketing agency, handling annual spends of AED 300K on Meta and Google ads ▪ Launched Customer engagement campaign for 5000+ customers for Banking and Insurance business ▪ Presented Monthly Investor deck with P&L and Strategic initiatives to MD of Innovations Group UAE
▪ Spearheaded team of 2 Asst. Managers, 4 Team Leads, 18 Field staff and 6 office staff (30 direct reports) ▪ Managed network of 2,500+ driver partners completing 15,000 trips monthly, achieving 5X growth YoY ▪ Responsible for P&L of all 4 categories in the city, consistently doubling Revenue Qtr. On Qtr. for 2021 ▪ Acquired 20,000 new customers using Organic & Inorganic sources & retained them via rewards programs ▪ Deployed supply Incentives & customer discounts to make Surat the fastest growing city for Porter ▪ Executed multiple ATL and BTL marketing activities with budget exceeding AED 50,000 per month ▪ Coordinated a strategic alliance with one of the biggest Commercial Vehicles Insurer in India
▪ Spearheaded team of 7 direct reports and 45 indirect reports to deliver annual business of AED 18 MM ▪ Handled 26 direct channel partners and 300+ indirect partners across Telangana and Andhra Pradesh
▪ Worked on Trade marketing project for 12 Middle Eastern countries at RB Dubai HQ ▪ Recommended promos & pricing for RB’s 4 biggest brands in ME: Airwick, Harpic, Finish & Vanish