São Paulo, São Paulo, Brazil
Hi! I’m Nina — a partnership and channel sales professional with over 7 years of experience in SaaS, composable architecture, and digital ecosystems. I’ve built my career expanding partner programs, onboarding agencies and system integrators, and helping businesses grow across North America, LATAM, Iberia, and APAC. Today, I lead go-to-market strategies and co-selling initiatives with North American and LATAM partners. What sets me apart is a strong foundation in outbound and strategic sales methodologies like SPIN Selling, BANT, Predictable Revenue, and MEDDICC. I’ve also earned certifications in Digital Transformation (MIT), Composable Commerce, and Partner Management. I enjoy connecting market insights with practical execution to drive partner success and brand growth. I’m known for being collaborative, communicative, and highly adaptable. I thrive in cross-cultural environments and enjoy mentoring teams, whether onboarding new sales reps or co-creating success stories with agencies. Outside of work, I’m passionate about inclusive environments, innovation, and international exchange (including my time at Disney’s college program in Florida). Throughout my journey, I’ve led campaigns that grew the US partner base by 51%, increased partner LTV by 35%, and closed deals that exceeded 150% of annual targets. I’ve also spoken at industry events, built sales playbooks from scratch, and created scalable enablement frameworks. I’m here on LinkedIn to connect with inspiring professionals, explore new strategic opportunities, and contribute to partner-driven growth in SaaS and tech ecosystems. Let’s connect and create impact together!
Acting as a strategic liaison between Storyblok and its digital agency ecosystem, I lead partner enablement and co-selling strategies to drive mutual revenue growth and go-to-market success. I develop tailored sales and expansion strategies for partners, ensuring alignment with company objectives and accelerating customer acquisition in North America. Key achievements: Managed a portfolio of 30+ digital agencies, consistently surpassing 150% of pipeline generation targets. Designed and executed co-marketing campaigns (webinars, events, paid media), accelerating partner-led deal closures. Delivered keynotes on composable technology at industry events such as the “Manufacturers Digital Transformation Roadshow” in Canada. Received internal recognition for excellence in team collaboration at the 2024 SKO.
Responsible for recruiting and activating high-potential channel partners (digital agencies and GSIs), I designed and implemented outbound strategies to scale Storyblok’s partner ecosystem in the US. My work focused on partner pipeline creation, market intelligence, and driving qualified opportunities through data-informed outreach and event-based campaigns. Key achievements: Built outbound email sequences and discovery call workflows, resulting in the onboarding of 89+ new partners in 3 years. Executed event-based partner acquisition campaigns, achieving 20+ high-impact meetings at Shoptalk Las Vegas 2024. Increased the US agency partner base by 51% through targeted acquisition strategies and personalized outreach.
Oversaw a portfolio of global partners with end-to-end ownership over onboarding, strategic planning, and revenue growth. I collaborated cross-functionally to enhance partner performance, executed retention plans, and led LTV acceleration programs — directly contributing to increased adoption of WhatsApp Business API in priority markets. Key achievements: Increased average partner LTV by 35% in 4 months through custom upsell/cross-sell strategies. Developed and scaled onboarding processes, reducing time-to-activation from 30 to 15 days. Led QBRs, product enablement sessions, and contractual negotiations for Enterprise accounts.
Managed strategic accounts across global regions, delivering high-touch relationship management, upsell strategies, and consultative sales. Played a pivotal role in customer success by mapping account needs to product capabilities, strengthening long-term retention and maximizing lifetime value. Key achievements: Achieved 150% of annual quota within the first 6 months. Delivered tailored retention plans and managed long-term client relationships. Onboarded and trained 7+ new sales reps, enhancing team performance and knowledge of consultative selling.
Managed partnerships between startups and international NGOs, focusing on social impact and leadership development. Drove relationship building and stakeholder alignment to promote collaborative programs and deliver scalable exchange opportunities. Key achievements: Recognized nationally for increasing results delivery by 25% year-over-year. Facilitated 50+ leadership exchange opportunities through strategic relationship management.