Nina Hernandez

Social Strategist at Power Digital Marketing

Miami, Florida, United States

About

Innovative marketing professional with proven track record of driving engagement through creative strategies. Expert in developing and implementing successful campaigns to maximize ROI and bottom-line results. Skilled in crafting compelling content focused on building relationships with consumers.

Experience

  • Social Strategist, Enterprise at Power Digital Marketing
    Jul 2024 - Present · 1 yr 10 mos

    ⭐️ Power Player of the Month - August

  • Social Media Coordinator- Central & PNW at Holman
    Mar 2023 - Jul 2024 · 1 yr 5 mos

    • Managed all Central and PNW social media accounts for well-known automotive brands including Audi, Lexus, Land Rover, Honda & BMW. • Streamlined social media management by utilizing Brandwatch for analytics and scheduling. • Boosted brand visibility by developing and implementing engaging social media campaigns. • Enhanced online engagement with the creation of compelling content for various platforms. • Increased website traffic through effective cross-promotion and link sharing on social media channels. • Strengthened brand identity with consistent messaging, tone, and visual elements across all posts. • Collaborated with General Managers to identify potential upsell opportunities and expand client base. • Scouted local businesses and influencers within the community to collaborate with on content.

  • Social Media Coordinator at Lolli & Pops
    Jun 2022 - Mar 2023 · 10 mos

    -Grew the social media accounts following by 10,000+ -Managed a social media presence spanning 200,000+ followers on Instagram, TikTok, Facebook, LinkedIn, & Pinterest. -Grew brand awareness exponentially along with strategizing and producing engaging content relevant to all demographics through 20+ posts per week. -Planned and executed successful, far-reaching marketing campaigns while working with high-profile influencers and global brands. -Prepared campaign reports for CEO & company executives showcasing key analytics and data visualizations. -Worked with the VP of Marketing to adapt strategy as needed to better serve company-wide goals. -Created social media content with consistent content and tone. -Created content & managed schedules for all Social Media Campaigns. -Assisted in distributing press releases and social media content for partnerships and company.

  • Social Media Manager and Business Development Associate at StretchLab Franchise
    Mar 2022 - Jun 2022 · 4 mos

    -Oversaw the organization of all social media activities on Instagram, Facebook, and Google. -Responsible for the content and creation of the images posted on the Instagram account. -Developed marketing content such as blogs, promotional materials and advertisements for social media. -Coordinated the plan and logistics for all company events. -Assisted at the front desk where I achieved sales objectives through effective account management. -Increased customer engagement through social media.

  • Work Study Student at Regis University
    May 2020 - Dec 2021 · 1 yr 8 mos

    I worked as an assistant in the Law Office under the Paralegal.