Miami, Florida, United States
Innovative marketing professional with proven track record of driving engagement through creative strategies. Expert in developing and implementing successful campaigns to maximize ROI and bottom-line results. Skilled in crafting compelling content focused on building relationships with consumers.
⭐️ Power Player of the Month - August •Managed multiple client accounts within Power Digital’s Enterprise division, supporting large-scale brand partners. • Collaborated with creative teams to develop platform-native content strategies focused on performance. • Sourced, briefed, and managed influencer partnerships aligned with campaign goals. • Created creative briefs, shot lists, and timelines to ensure high-quality, on-brand UGC. • Developed viral video concepts generating 500K+ views and strong engagement. • Executed paid social boosting campaigns to expand content reach and performance. • Maintained strong client relationships and low-to-zero client churn through strategic account management.
• Managed all Central and PNW social media accounts for well-known automotive brands including Audi, Lexus, Land Rover, Honda & BMW. • Streamlined social media management by utilizing Brandwatch for analytics and scheduling. • Boosted brand visibility by developing and implementing engaging social media campaigns. • Enhanced online engagement with the creation of compelling content for various platforms. • Increased website traffic through effective cross-promotion and link sharing on social media channels. • Strengthened brand identity with consistent messaging, tone, and visual elements across all posts. • Collaborated with General Managers to identify potential upsell opportunities and expand client base. • Scouted local businesses and influencers within the community to collaborate with on content.
• Increased social media following by 10,000+ across brand channels. • Managed a multi-platform social media presence reaching 200,000+ followers across Instagram, TikTok, Facebook, LinkedIn, and Pinterest. • Drove brand awareness through strategic content planning, creation, and publishing of 20+ posts per week tailored to diverse audience segments. • Planned and executed large-scale marketing campaigns in collaboration with high-profile influencers and global brands. • Developed executive-level campaign reports, presenting key performance metrics, analytics, and data-driven insights to company leadership. • Partnered with the VP of Marketing to refine and adapt social media strategies in support of broader business objectives. • Created content calendars and managed scheduling for all social media campaigns. • Supported public relations initiatives through the distribution of press releases and promotional social media content for company announcements and partnerships.