Liège, Walloon Region, Belgium
I am currently pursuing a marketing internship at L'Oréal in the Consumer Products Division for L'Oréal Paris and Garnier skincare to finalise my double specialization master's degree at Maastricht University, focusing on Strategic Marketing and Organisation: Management, Consultancy, and Change.
This internship was part of my thesis investigating how does AI-supported content creation affect the effectiveness and efficiency of B2B digital advertising across marketing funnel stages, and how do professional perceptions condition its adoption and strategic use?