Nils Munk Wirell

Founder @ Purasu | Helping Nordic B2B Companies Grow Revenue with HubSpot, RevOps & AI | 20+ Years in Sales & Marketing

Gothenburg, Västra Götaland County, Sweden

About

Most Nordic B2B companies have the right tools — HubSpot, Salesforce, a dozen integrations. But they still can't connect sales, marketing, and data into one engine that actually drives revenue. That's exactly what I fix. With 20+ years in revenue growth roles across Sweden, Norway, and Denmark, I combine senior-level strategic thinking with hands-on execution — no juniors, no hand-offs. My network of experienced HubSpot consultants does the work ourselves. What I work on: → RevOps & CRM Optimization – HubSpot/Salesforce setups that actually get used → AI-Driven Growth – automation, personalization, and smarter outreach → Sales & Marketing Alignment – building processes that convert → Data Strategy & Integration – systems that talk to each other and numbers your team trusts Results I've delivered: → Helped B2B companies increase qualified leads by up to 50% in 6 months → Designed CRM and automation frameworks that cut admin time in half → Led a three-company merger with full system integration and HubSpot Enterprise implementation → Supported leadership teams through successful digital transformations across the Nordics Tools alone don't drive growth — people and processes do. My approach blends senior expertise with fast implementation and a measurable return. If you want to see what a proper RevOps setup could look like for your business — book a 30-minute call directly in my calendar.

Experience

  • Chief Executive Officer at Purasu
    Sep 2021 - Present · 4 yrs 11 mos

    Founded and lead a RevOps agency dedicated to equipping businesses with cutting-edge digital tools and strategies for success in the global market. Specializing in CRM implementations, big data analytics, and AI-driven sales processes. - Directed the deployment of CRM systems (HubSpot and Salesforce) for multiple international clients, enhancing their sales operations and customer relationship management. - Leveraged big data insights to inform strategic decisions, resulting in an average of 15% revenue increase for our clients. - Cultivated a remote team of experts in AI, sales, and marketing, fostering an environment of continuous learning and innovation.

  • Senior Advisor at AlphaSights
    Feb 2019 - Present · 7 yrs 6 mos

    Advisory engagements through AlphaSights' expert network, providing senior perspective on RevOps, CRM, and AI-driven growth to global businesses navigating digital transformation. On a periodic basis, I advise C-suite and leadership teams across North America, Europe, and Asia on practical, value-driven AI and revenue-operations strategy. This includes advising on Middle East AI initiatives, AI-sandbox implementations, and a range of other AI-related challenges.

  • Senior Data Consultant/Mycronics at Leadfront
    Dec 2024 - Jul 2025 · 8 mos

    As Senior Data Consultant, I served as internal Product Owner for Mycronic, leading the implementation of MyPlace, a global customer portal. I also focused on data governance and system integrations for Leadfront's clients, establishing cleaner data foundations and better-connected systems.

  • Senior HubSpot Consultant at Knowit
    Sep 2023 - Mar 2024 · 7 mos

    As a Senior HubSpot Consultant at Knowit, I created advanced HubSpot solutions including system migrations, data integrations, and process refinement. I specialized in designing and executing high-caliber sales and marketing automation systems that pushed the boundaries of HubSpot's capabilities.

  • Board Member at [a]industri
    May 2020 - Dec 2023 · 3 yrs 8 mos

    As a board member, I helped reposition an old and conservative industry and reignite local production on Sweden's West Coast. I was instrumental in securing financing and building out the IT infrastructure that underpinned the company's modernization.