Rieden, Bavaria, Germany
I build things from scratch – and love turning zero into scalable business. Whether it's a smart home device, a wellness brand or a tracking system for sustainable farming: I take products from idea to market – and beyond. With over 15 years of experience in product management, sourcing, and IoT/consumer tech, I’ve helped launch and grow brands like MEDION, Reeleef, Swan, and ElRetiro. I bring a mix of strategic clarity, hands-on execution, and deep technical understanding to every project. Key achievements: - Relaunched & scaled Reeleef, a high-impact health brand from farm to customer - Drove development of a smart mirror for beauty-tech company Swan - Led consulting for a cattle tracking system for regenerative farming in Paraguay (ElRetiro) My mindset? Get shit done – and make it count.
I help businesses source, develop, and launch high-quality electronic products from Asia, ensuring compliance with all European and U.S. standards. From concept to market entry, I guide companies through sourcing, product development, certification, and production to create competitive and compliant products. Key Responsibilities: GLOBAL SOURCING & SUPPLY CHAIN - Identify and negotiate with top-tier manufacturers in China for cost-effective, high-quality production. - Build reliable supplier relationships and streamline supply chain processes. - Reduce risks, optimize lead times, and ensure production efficiency. PRODUCT DEVELOPMENT & CUSTOMIZATION - Refine product concepts to align with U.S. and EU market demands. - Oversee prototyping, material selection, and engineering processes. - Bridge the gap between design, manufacturing, and compliance. REGULATORY COMPLIANCE & QUALITY ASSURANCE - Ensure all products meet CE, FCC, RoHS, UL, and other certifications. - Manage product testing, factory audits, and risk assessments. - Implement strict quality control protocols for consistent excellence. GO-TO-MARKET STRATEGY - Develop pricing, branding, and packaging strategies for global markets. - Support logistics, distribution, and fulfillment for a seamless launch. - Ensure compliance with local product regulations and safety standards. CONSULTING & BUSINESS GROWTH - Advise startups and established brands on scaling product lines. - Solve complex sourcing and production challenges with tailored strategies. - Help businesses launch innovative, market-ready products with a competitive edge.
As a General Manager for reeleef GmbH, I am responsible for driving brand growth, market expansion, and business profitability. My role encompasses strategic leadership across marketing, sales, product development, and financial performance to establish a strong and sustainable market presence. BRAND STRATEGY & POSITIONING - Define and execute a compelling brand vision, ensuring differentiation and market leadership. - Conduct competitive analysis and market research to identify growth opportunities. - Develop long-term strategic roadmaps to drive brand equity and customer engagement. MARKETING & COMMUNICATION - Lead multi-channel marketing campaigns, including digital, social media, PR, and influencer collaborations. - Oversee brand messaging, storytelling, and creative direction to ensure consistency and impact. - Drive data-driven marketing decisions to maximize ROI. PRODUCT MANAGEMENT & INNOVATION - Spearhead product launches, lifecycle management, and portfolio optimization. - Collaborate with R&D, design, and operations to develop innovative products that meet consumer needs. - Ensure alignment between product strategy and overall brand objectives. FINANCIAL & BUSINESS PERFORMANCE - Own brand P&L, revenue growth, and profitability targets. - Develop and manage budgets, ensuring cost efficiency and maximum impact. - Analyze key performance metrics to drive continuous improvement and market success. SALES & GO-TO-MARKET STRATEGY - Define pricing, distribution, and channel strategies to maximize sales potential. - Partner with sales teams and retailers to ensure brand visibility and market penetration. - Expand into new markets and customer segments through innovative business strategies. LEADERSHIP & TEAM DEVELOPMENT - Build, mentor, and lead high-performing cross-functional teams. - Foster a culture of innovation, agility, and excellence. - Collaborate with internal and external stakeholders to drive alignment and execution.
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In a fast-paced agency setting I led multi-client products end-to-end — from discovery and roadmaps to reliable operations across mobile, HMI, and web admin stacks. Grateful for the collaboration with talented engineers, designers, and partners. - Led end-to-end product ownership across multiple client engagements (mobile apps, machine HMI, admin web frontends) with cloud/back-end architectures and stable operations. - Defined product vision, strategy, and roadmaps with client C-suite; translated business goals into outcomes, epics, and OKRs. - Scoped and delivered multi-workstream projects; authored SOWs, shaped backlogs, and prioritized value vs. effort against budgets & timelines. - Directed cross-functional teams (Engineering, Design, QA, DevOps) using Scrum/Kanban; ensured on-time, high-quality releases. - Evolved API-first back-end and cloud architectures with tech leads; integrated third-party systems and data pipelines. - Established Product Ops: SLAs/SLOs, runbooks, on-call, incident & problem management, monitoring/observability. - Ran discovery: stakeholder interviews, workshops, user research, rapid prototyping, and usability testing; aligned with accessibility guidelines. - Ensured security & compliance (privacy/GDPR, risk assessments, pen-tests) and coordinated change control. - Built and tested DR/BCP playbooks (failover, recovery drills, reporting). - Managed stakeholders, vendors, and partners; maintained clear status, risk, and RAID reporting. - Tooling: Jira, Confluence, Miro, Notion (plus Git-based CI/CD with Engineering).