Singapore, Singapore
An Associate Strategy Director within Omnicom Media Group’s Strategy team in Singapore. Regional (JAPAC) media strategy lead for Philips, HSBC, JJVC and key OMG accounts and new business pitches. An MSc postgraduate in Accounting, Organisations and Institutions from The London School of Economics and Political Science. Previously completed an BSc (Honors) in Business Management from King's College London. Feel free to contact me at [email protected]/ [email protected]
Strategy lead for key local and regional OMD clients: Philips, JJVC, JLR, Singtel, Qantas, Sony, MOHH
- Lead Communications Planning & Business Strategy worth INR 3000+ Crores. Key Clients include: Volkswagen, Skoda, Audi, Chanel, HSBC, JLR, Sanofi, DBS (+ clients in FMCG, Technology, BFSI, Luxury, Electronics, Consumer Durables, Automotive, Retail, E-Commerce, F&B and Alcoholic Beverages) - Part of the New Business Development team, consistently delivering 20% y-o-y growth through strategies entailing: Investment Setting, Go-to-Market strategy, Consumer understanding, Identifying trends and Media Mix Optimisation for existing clients and new pitch submissions - Translate Brand objectives into actionable 360-degree go-to-market marketing strategies basis brand growth momentum, category potential and consumer analysis. Consulting brands on investment sufficiency and media optimization in priority markets basis ambitions: deploying A:S ratios, MMM & Probabilistic modeling studies & SOV/SOM benchmarks to optimise marketing spends - Assess areas of growth / challenges to develop insights & recommendations for clients. This leverages secondary data resources & analytic platforms: Euromonitor, WARC, GWI, TGI, CrowdTangle, Q by Sparks & Honey, Neurons Predict and OMG’s proprietary tool OMNI Studio (end-to-end campaign planning, budget setting, audience exploration & KPI optimisation) - Orchestrate Communication Planning factoring in the nuanced consumer journey and coupled with marketplace realities and opportunities to tell effective brand stories. Further measure success of campaigns through drafting case studies and award entries for our clients - Lead creation in publishing several case studies & research papers to deep dive into the latest consumer & marketing trends, with a POV for clients and partners - Selected as one of the nominees from India for OMG’s Global Ignite program – a rising talent program to understand OMG’s global business offerings and develop management capabilities.
Deliver operational and IT focused advice, help corporate, private equity, and government clients to make more-informed decisions to strategically manage capital and transactions. Contributed to the success of internal initiatives being an active member of analytics superuser, recruitment, and TMT sector teams. Achieved an Impact award, part qualified ICAS qualification completed 2/3 levels. I work with a portfolio of clients (corportate, private equity, government), transaction types and industry sectors on: - Operational / IT Due Diligence (both buy side and sell side vendor assist) - Carve-out assessment support - Day 1 readiness assessment and planning - Synergy assessment and delivery - Supporting the integration process
• Founded a society devoted to cultivating “Ideas worth spreading” at King’s College London, following the TEDx worldwide format • Aimed to bring students from various backgrounds to share experiences, thoughts and subjects of their interest • TEDx KCL Club facilitates opportunities for students to share their stories on a public platform and simultaneously brings new innovative ideas to the floor.