Lozenets, Sofia City, Bulgaria
Experienced National Field Sales Manager with a demonstrated history of working in the consumer goods industry. Skilled in Sales, Management, Leadership, Marketing, and Project Management. Strong sales professional with a Bachelor’s Degree focused in Marketing from University of National and World Economy.
Management of whole aspects of Unilever Ice Cream business in Sofia Branch – Traditional Trade. Responsible for operational management of sales agents and sales representatives – setting targets and control on achievements. Building routes to market model and control on profit / lost parameters, credit control. Direct negotiation with all major clients implementing high company standards. Responsible for coverage development and brand awareness of Algida products. Control on KPI of company assets (cabinets, trucks, etc.) in order to meet Unilever’s standards. Daily management of sales team and continuous development of level of their professional skills.
Management of whole aspects of Darko Ice Cream business in Sofia Branch – Traditional Trade. Responsible for operational management of sales agents and sales representatives – setting targets and control on achievements. Control on profit / lost parameters, credit control. Direct negotiation with all major clients implementing high company standards. Control on KPI of company assets (cabinets, trucks, etc.) in order to meet Darko targets. Daily management of sales team.
Responsible for coverage and market share target’s achievement in respective area. Implementation of high BAT standards and control on KPI. Operational management of direct sales structure and independent distributors. Implementation of marketing activities. Direct negotiations with majot clients.
Management and implementation of Danone strategy for market development in respective area. Control on distributor’s sales structure, responsible for setting targets and achievement of KPIs. Directs management of distributor’s sales force structure – routes to the market, profit / lost model per route, coverage, planogram implementation, trading terms, etc.
Management and implementation of Danone strategy for market development in respective area. Control on distributor’s sales structure, responsible for setting targets and achievement of KPIs. Directs management of distributor’s sales force structure – routes to the market, profit / lost model per route, coverage, planogram implementation, trading terms, etc.
Management and implementation of Danone strategy for market development in respective area. Control on distributor’s sales structure, responsible for setting targets and achievement of KPIs. Directs management of distributor’s sales force structure – routes to the market, profit / lost model per route, coverage, planogram implementation, trading terms, etc.