Prague, Czechia
Passionate about skincare, health, longevity and science. I believe in doing everything with purpose — and doing it with passion or not at all 🙃.
• Portfolio management, forecasting, and business performance analysis. • Market and competitor monitoring to identify growth opportunities. • Development of educational and promotional materials. • Congress and scientific event management. • Digital tool implementation and stakeholder engagement. • Cross-functional collaboration with Sales, Medical, Regulatory, Finance, and Global teams. • Budget management and business reporting.
Managed the Vichy portfolio across CZ, SK & HU markets with a focus on business growth, medical credibility, and consumer engagement in the dermocosmetics segment. • Led product launches from planning to execution, ensuring successful go-to-market performance. • Managed pricing strategy, brand budget, and sales analyses to optimize profitability and support strategic decision-making. • Developed and implemented marketing campaigns, including digital campaigns and in-store activations, to strengthen brand awareness and drive sell-out. • Cooperated closely with the medical team to build advocacy and ensure alignment between scientific communication and brand messaging. • Supported business strategy development through market insights and collaboration with trade and e-commerce teams. • Organized and executed launch events focused on skincare innovation
• Luxury Segment • Designed and executed a 3-year strategy for Valentino beauty across DACH markets. • Led new product launches in makeup and fragrances — including pricing, sizing, and sell-out analysis. • Managed brand budgets, developed 360° campaigns, and coordinated key retail & media events.
• Supported e-commerce and digital marketing for Nescafé brand. • Managed the website in Drupal, executed PR and influencer campaigns, and optimized content for online sales. • Coordinated cross-functional projects using SAP and Ariba tools.
• Organized and executed B2B and B2C marketing events to boost brand awareness and engagement.
• Created and tested new SmartBanking platform features in collaboration with IT and UX teams. • Conducted data analysis and supported website development in CQ5.