United States
Commercial strategy and market expansion leader with experience scaling mobility and automotive businesses across the U.S., Europe, and the Middle East. Currently shaping Rivian’s international go-to-market strategy, including the company’s first distributor-led market launches (UAE, KSA). I combine top-tier strategy consulting experience at Roland Berger with deep operational leadership across D2C, distribution, pricing, and service in electric mobility. I’ve worked across cultures and functions to build scalable commercial systems, negotiate partnerships, and deliver high-impact growth. Passionate about electrification, customer experience, and making bold strategies executable. Always open to exchanging ideas with others working at the intersection of innovation and operations.
Developed governance frameworks, pricing models, and KPI-linked performance structures to ensure scalability and brand alignment Drove cross-functional coordination with Product, Ops, Finance, and Legal to enable localized D2C and hybrid sales strategies Orchestrated launch readiness reviews across Product, Delivery, Ops, and Customer Support — tracking cross-functional tasks to ensure Day 1 readiness Supported leadership decision-making through financial modeling and scenario analysis on volume targets, marketing budgets, and service capacity planning
Advised leading automotive OEMs and suppliers on growth strategy, electrification, and go-to-market models across Europe, Middle East, and North America Led market entry assessments for mobility and tech clients, conducting competitor benchmarking, customer segmentation, and regulatory risk mapping Delivered end-to-end commercial due diligence for PE firms evaluating investments in the EV, e-mobility, and aftermarket sectors
Automotive Competence Center Technology projects (ADAS, Connectivity, Multimedia, GreenCar)
Exclusive retailer for the Daimler AG in South America Development of the market entry strategy for the new Citan from Mercedes-Benz