Nuremberg, Bavaria, Germany
Marketing Manager at Siemens Mobility with focus on digital services and cybersecurity. Expert for marketing and communication with more than 9 years of experience at Siemens. I develop and coordinate marketing projects for rail services. My focus is on the conception and implementation of sales enablement measures as well as strategic communication across various channels - from customer events to digital formats. As the initiator of various internal communication formats, including newsletters, podcasts and intranet platforms, I drive digital transformation and networking within the company.
- Product marketing and communications for metering and monitoring services, including webinars, customer events and tradeshows - Product marketing and communications for cybersecurity services, including webinars, customer events and tradeshows - Sales kit and sales app development and coordination - Sales enablement: Coordination between Agencies, HQ and regions - Creation - SMO CS internal newsletter - Creation - SMO CS Podcast - Creation - SMO CS Intranet
- Creation, translation, proofreading and rewriting of print products - Website, intranet and SharePoint editing - Prepare and post social media posts - Create presentations - Create the internal employee newsletter
- Create sales presentations - Create promotional brochures, flyers, and datasheets - Create an interactive brochure
- Development of a guerrilla marketing campaign with casual measures - Creation of promotional materials (posters, brochures, ...) - Writing and rewriting press releases - Advising on the introduction of social media - Co-writing a promotional film
- Event Management: Help with Setup - Contact person in the Infocenter - Attend to stage performers and gala honorees - Responsible for ticket distribution
- Editorial support and maintenance of "fussball-kultur.org": Writing current reports on sports and culture, book reviews, event announcements and photo editing - Support of all public relations activities, creation of presentations, press kits and information texts - Support in the planning and implementation of events - Participation in the conception and implementation phase of the website relaunch