Greater Colorado Springs Area
Over the last decade I have been guiding brands through terrain most marketers won't touch; new markets, new industries, new business models, impossible timelines, and the occasional total pivot. Pre-Series A startups finding their footing. Global enterprises optimizing at scale. B2B. B2C. SaaS. Apps. E-commerce. Higher Ed. Automotive. Agency, FinTech. Real Estate, and... If there's a mountain, I've climbed it. If there wasn't a trail, I built one. My philosophy hasn't changed once in over a decade: Great marketing starts with understanding what your customers actually need, not what you think they want. Everything else flows from there. Clarity of message. Rigor in execution. Strategies that meet people where they are, earn their attention, and turn a first click into a lifetime customer. I treat marketing as equal parts science, storytelling, and strategy, and I'm equally comfortable presenting growth plans in the boardroom and getting into the weeds optimizing a conversion funnel. Both matter. Neither intimidates me. What I actually bring to the table: I've led the full marketing spectrum: brand, demand gen, growth, lifecycle, retention, analytics, team development, budget ownership, and everything in between. I build high-performing teams, partner across product, sales, finance, and executive leadership, and I don't believe in handing things off until they're built right. The short version of what I do well: Strategic Leadership & Growth Planning · Omnichannel Campaign Execution · Performance Analytics & ROI · Brand & Content Strategy · Lifecycle & Retention Marketing · Marketing Automation & CRM · Customer Journey Optimization · Go-To-Market Planning · Team Leadership & Development · Cross-Functional Collaboration · Budget Ownership & Forecasting · B2B & B2C · SaaS · E-commerce · Subscription · App · SEO · SEM · GEO · AEO · PPC · Paid Social · Email · AI · & Everything the Algorithm Throws at Us Next The even shorter version: I've navigated every industry, every channel, and every storm. I find the path when there isn't one. And in my spare time you can find me on a big adventure, a dog (or 3) probably in tow. If you're looking for a Marketing Sherpa who knows every trail, has navigated every storm & will never leave your brand stranded at base camp - I'm your guide. Let's connect. 🏔️
Partner directly with franchise owners across the U.S. and Canada to develop and execute localized marketing strategies that drive awareness and bookings for their campgrounds. Serve as the primary marketing resource for franchisees, supporting them with campaigns, tools, and guidance tailored to their individual markets.
Architected and drove the university-wide digital marketing strategy for Texas State University, positioning marketing as a primary engine of institutional growth and enrollment expansion. Partnered with executive leadership to align marketing investments with enterprise priorities, translating institutional goals into scalable, multi-channel acquisition and engagement strategies. Owned the full enrollment marketing ecosystem, consistently outperforming admissions targets through integrated, insight-driven campaign execution. Scaled a high-performing marketing organization and modernized the technology stack — advancing capabilities in marketing automation, attribution, and performance analytics to enable data-informed decision-making at scale. Maximized investment across SEO, SEM, paid media, email, social, content, and programmatic channels, delivering measurable gains in efficiency, conversion, and ROI while elevating brand positioning and market competitiveness.
Led digital marketing strategy and execution for a multi-dealership automotive group across Central and South Texas, positioning marketing as a core driver of lead generation, customer acquisition, and revenue growth. Partnered with executive and dealership leadership to align marketing initiatives with sales objectives, translating business priorities into scalable, performance-driven marketing programs. Owned the full digital ecosystem, overseeing SEO, SEM, paid media, email marketing, social, website strategy, influencer and partnership programs,, CRM optimization, and integrated online/offline campaigns. Drove measurable improvements in lead volume, conversion rates, and customer engagement by implementing data-driven strategies, enhancing digital user experiences, and optimizing marketing technology and workflows. Collaborated cross-functionally with sales, operations, and vendor partners to create a cohesive, omnichannel customer journey, leveraging insights and performance analytics to continuously refine strategy, increase efficiency, and maximize ROI across all marketing investments.
Defined and drove integrated, multi-channel marketing strategies across a diverse client portfolio spanning multiple industries, establishing marketing as a core lever for revenue growth and brand expansion. Served as a trusted strategic partner to clients and internal stakeholders, translating complex business objectives into scalable, data-driven acquisition and engagement frameworks. Maintained end-to-end ownership of campaign strategy and performance across paid and organic channels — including social, content, SEO, and lifecycle marketing. Spearheaded optimization of paid social programs across Facebook, Instagram, and LinkedIn while advancing content and email strategies that meaningfully improved audience engagement, conversion, and retention. Unified cross-functional creative, analytics, and account teams around a performance-driven culture, consistently leveraging data insights to sharpen strategy, maximize ROI, and exceed client growth targets.