Menstrie, Scotland, United Kingdom
A commercially astute and passionate Spa and Leisure professional looking to secure a new leadership role within the Hospitality Industry. With extensive knowledge and experience, my goal is to drive strategic vision and value to a business whilst achieving revenue, profit and service excellence for the customer.
• Senior Manager responsible for co-ordinating and managing all elements of new and existing hotels’ spa development projects – full life cycle. Instrumental in the pre-development planning stage to deliver market relevant feasibility analysis and commercial investor recommendations, to supporting the hotel team to deliver spa operational excellence beyond opening • Successful opening of a hotel within a six-week timeline which included taskforce support, team recruitment, operation set up, menu creation and training • Responsible for the planning and delivery of all sales, marketing and PR plans to achieve results in line with pro-forma forecast assumptions for both pre-opening and ongoing operation • Creation and delivery of Christmas marketing campaign that drove 9% increase in revenue YOY and a 25% growth in our community membership • Provided specialist support for multiple owned, managed and franchise full service and luxury spas across the European estate - identifying opportunities & creating commercial growth plans - in one instance driving 300% yoy profit growth • Drove 8% growth in Team Member engagement via a calendar of forum interaction, training and reward & recognition programme • Identified an opportunity and implemented training to drive 5% growth in membership revenue across six properties with rollout to commence across remaining estate • 13% improvement in Customer Satisfaction surveys Key Achievements: • Achieved a 6% growth in revenue and 14% growth in profit across the European portfolio • Influenced stakeholders to secure new business and property conversions • Developed & delivered company sales training which drove a 5% increase in results in following quarter
• Multi-site Specialist support for over 40 UK health clubs with circa 26,000 members, and another 6 in Europe, ranging from 100-3000 members in a competitive & changing market • Experienced project manager with pre-opening experience in both Full service and Luxury environment - Spa & Health club - achieving member growth and revenue figures well ahead of initial plans • Direct support for business, providing budget and analytical assistance whilst identifying opportunities for maximum GOP growth • Day to Day Support and direction for both Health Club Managers & Hotel General Managers to provide operational effectiveness, service excellence, member and financial growth • Responsible for delivering all marketing campaigns (including pre-opening) to ensure consistent member growth and awareness across multiple brands and platforms • Experience of opening, closing, transitioning, rebranding and de-branding properties within owned, managed and franchised estates – working with owners, third parties & other internal stakeholders • Ongoing support and regional training for Managers in sales and operations • Quality assurance through Audits and site visits • Initiated a member referral & social media campaign that increased enquiries by 21%, conversion by 11%, Facebook activity by over 200% and overall team member engagement in sales activity
• Multi-site sales & marketing specialist responsible for the growth of 25 properties within the region. • Responsible for setting & achieving growth targets for membership and revenue by creating both short & long-term strategic plans. • Regularly reviewed information and analysed figures to maximise KPIs and influence business decisions • Responsible for creating & delivering integrated marketing campaigns to ensure new business enquiries plus the retention of current customers. Set up the company Social media platforms and accompanying brand standards & training guidelines. • Assisted the recruitment process, delivered the company sales training for new starters and supported the ongoing growth and development of managers through coaching and training. • Excellent networking & communication abilities with a reputation for being persuasive in negotiating contracts & building long-term productive relationships. • Regular support visits to identify opportunities, support business development and complete audits. • Adept at multi-tasking & prioritizing workload to reflect the current needs of the business.
• Odyssey Health Clubs were a small group of three clubs varying from 3000-7000 members. I joined them as a Sales Advisor and then supported a new opening and transition, training the membership and reception teams in sales and customer service skills to ensure member growth and service excellence • Driving membership from 3500 to 5000 members • Responsible for the implementation of marketing campaigns and enquiry generation • Managing teams to achieve daily key performance indicators • Analysing trends and market influences to make commercial decisions