San Francisco Bay Area
Shaping how Perplexity tells its story across media, product launches, and executive moments. Previously: - Campaign Manager at Bechtel — the world's largest private infrastructure company, with $1 trillion+ in projects delivered across 160+ countries over 127 years. - Deputy in Crisis Communications at Amazon, supporting rapid-response strategies and global reputation management.
- Lead enterprise AI and nuclear power communications strategies for the world’s largest privately held engineering and construction company—$1 trillion+ in completed projects across 160+ countries over 127 years. - Directed executive intelligence for a company generating $20.6B in revenue, delivering daily briefs to leaders—including the COO—on global risk and reputation. - Drove global campaigns for Bechtel’s $10B+ megaprojects on behalf of the U.S. Government, NASA, the Kingdom of Saudi Arabia, Bill Gates' TerraPower, and other Fortune 100 energy companies.
- Built, resourced, and deployed an automation tool for 10K+ annual speaking requests, reducing turnaround time by 80% and standardizing review protocols. - Managed strategic communications for major tech launches including Amazon’s AI Shopping Assistant, Rivian EV Fleet, and AR Try-On with Snapchat.
- Operated Amazon’s 24/7 external press inbox, triaging 24K+ media inquiries annually with 99% accuracy and sub-20-minute response time. - Monitored and escalated 30K+ high-impact reputation risks annually across 50+ business lines during major cycles including layoffs, RTO, and Andy Jassy’s Deal Book Interview.
- Delivered tailored SEO and content strategies through in-depth audits across web, PR, and social channels to elevate clients’ digital presence. - Achieved 35% average visibility increase by ranking clients’ content on page one of Google and Bing using advanced keyword and Boolean techniques. - Educated clients on sustainable SEO best practices to enable post-launch optimization and long-term organic growth.
- Built Markitors’ Communications Department and national Freelance Writer Network from the ground up, scaling team capacity 10x during organizational restructuring. - Managed communications for 40+ concurrent SEO and social media accounts, increasing client retention by 50%. - Partnered with the CEO to enhance operations, implement new tools, and develop growth strategies during weekly L10 leadership reviews.
- Created 40+ SEO-optimized articles weekly across industries including healthcare, legal, and employer branding, enhancing clients’ SERP visibility. - Developed keyword strategies leveraging traffic data, keyword difficulty, and PPC metrics to maximize long-term content ROI. - Collaborated with cross-functional teams to align editorial priorities with evolving SEO best practices and client goals.