Greater Hamburg Area
As a Master’s student in Digital Marketing Management, I am driven by a strong interest in how brands, customers, and business decisions interact. Through my academic and professional experiences at companies such as Gebr. Heinemann, Tchibo and Lufthansa Technik, I have gained valuable insights into marketing, cross-functional collaboration, and the development of effective communication and business strategies. I approach my work in a structured and analytical way, with a strong sense for processes, stakeholder alignment, and the bigger picture. I am particularly passionate about leveraging marketing and data to create measurable impact and continuously developing my expertise in this field.
Department: Operational Excellence
- Supporting in all aspects of online product marketing. - Managed and optimized seasonal theme worlds to ensure consistent product presentation and customer experience. - Conducted competitive analyses and market research to identify trends, opportunities, and areas for improvement. - Served as a key interface between Purchasing and online sales channels to ensure the optimal promotion of non-food products on Tchibo.de. - Monitored and analyzed online sales performance using tools such as Google Analytics and SAP. - Prepared online reports and performance analyses for Category Management and actively contributed to cross-functional projects
Grade: 1.3 - Designed and implemented a feedback questionnaire grounded in psychological frameworks (e.g., Thinking, Fast and Slow; PSI theory).
Department: Western Europe - Collaborated on strategic initiatives to build new business with distributors - Supported day-to-day business in acquisition, negotiation, and planning of new promotional spaces - Contributed to international POS - Created presentations and coordinated promotional materials - Maintained pricing and advertising data in SAP; managed permanent advertising placements - Communicated with suppliers in both German and English
- Content management for brand presence across B2B clients in the DACH region - Execution and monitoring of sell-out-driven online activities (e.g. Douglas, Flaconi, Parfumdreams) - Supported e-commerce managers in preparing key account meetings - Created recurring performance reports and analytics for the e-commerce channel - Researched and monitored digital and e-commerce trends - Coordinated alignment of e-commerce and DTC activation plans - Monthly collaboration with international brand teams on DTC and local activation strategies - Internal and external communication with marketing and digital departments - Maintained and updated product data across systems and platforms