Chennai, Tamil Nadu, India
Team Lead - Content at Travelwings.com, a leading Dubai-based OTA, with over 6 years of experience managing the company's content across various platforms to meet the business objectives and brand goals. Skilled in content effectiveness analysis in sync with brand guidelines and their implementation. Manage the entire content lifecycle, from ideation to creation, editing, and publication across multiple platforms. Current Role: Ensuring Quality Checks & Editing, Copy Writing, Website Content Management, Blogs for Travelwings Journal, Email Newsletters, and Promotional Campaigns, Marketing Collaterals, LinkedIn Ghostwriter & Administration for Travelwings Page, Collaboration with Designers, Website Landing Page Content, Brand/Product Banners, Proofreading, Destination/Country Listing Pages, Product Packages, Maintain Brand Voice & Tone. https://journal.travelwings.com/author/nikita/ features 250+ blogs, web stories, and master blogs. Past Experiences: Brand monitoring, communication strategy, and planning with over 10 years in advertising and brand communication. Former Sr. Brand Account Director at Lintas India, SSC&B Lintas & Lowe Lintas, guiding brands like TAFE, Sterling Resorts, KONE, and Fairever. Co-founder of Hightree Consulting, skilled in digital transformation, mar-tech, and consumer research. Led successful market communication roll-outs with a clear understanding of brand strategies and market nuances.
Brand Content Marketing, TW LinkedIn Content Admin, Storytelling & Blogging, Website Content Creator, Travel Journalism, Editing & Stakeholders Co-ordination, Corporate Communications, E-mail & Marketing Collaterals, (e-commerce) Product Website Content Marketing
Nikita is an accomplished writer with over twelve years of experience in advertising and five years of expertise in SEO travel writing. Currently working as a content analyst at Travelwings, she is dedicated to inspiring others embrace lifestyle travel through her captivating experiences and stories. "I put a little of myself into everything I write," she says. Her writings beautifully showcase the richness of culture, cuisine, and nature, guiding readers to explore the world with her insightful narratives. https://journal.travelwings.com/author/nikita/
Caretaker for my husband who battled a terminal disease bravely.
Gained immense expertise in offering Business Management Services, Management Consulting Services etc. to the clients. The firm closed due to the bereavement of the Co-Founder.
Guiding workflow systems and Brand Communication for clients - Dr. Mehtas Hospital, Mehta Jewellery, Sterling Resorts. Contributing to Strategic Planning for new business activities. Helping the Founders in management related activities as required.
Full-time mom and Home Maker