Greater Madrid Metropolitan Area
Sustainable growth in large organizations does not depend solely on strategy. It depends on organizational execution. Throughout my career, I have worked in SaaS and enterprise environments, helping complex companies scale operations, open markets, and transform how they integrate talent and business. Today, at EF Corporate Learning, I work at the intersection of Enterprise Growth, Business Transformation, and Talent Strategy. My focus is not solely on closing deals. It is on participating in structural conversations about: • how to prepare talent to operate in global environments • how to align development with international expansión • how to connect investment in people with real business metrics • how to transform isolated programs into strategic infrastructures I come from a background in Production Engineering, which has led me to approach each project with a systems mindset: optimization, measurement, and scalability. I have led account growth and expansion in IBEX 35 and CAC 40 corporations, managing complex cycles with multiple stakeholders—HR, L&D, IT, Procurement, and Management. I firmly believe that talent is not an organizational benefit. It is a strategic variable for global competitiveness. And when properly integrated into the operating model, it becomes a real lever for transformation. If you are interested in discussing structural growth, international expansion, or organizational transformation from a talent perspective, let's talk.
Responsible for the development and expansion of strategic accounts in large corporations, working at the intersection of enterprise growth, organizational transformation, and talent strategy. My role goes beyond traditional commercial management. I act as a strategic partner in conversations that directly impact: • preparing talent for global environments • international mobility and expansion • alignment between development and business objectives • scalability of programs in multinational structures I work with multiple stakeholders—HR, L&D, Procurement, and Management—managing complex cycles and high-level decision-making processes. My approach combines: – System mindset (optimization, measurement, and scalability) – Experience in SaaS growth and enterprise environments – Ability to navigate complex organizations with multiple decision centers The goal is not to implement isolated training. It is to contribute to building organizational infrastructures that enable sustainable growth and global execution.
Promoted for outstanding performance in new business generation and account growth, focusing on strategic enterprise accounts. ✅ Opened new logos and expanded existing accounts. ✅ Managed the full sales funnel, from prospecting to closing. ✅ Negotiated high-value deals with IBEX 35 and CAC 40 corporations. ✅ Partnered with Marketing and Customer Success to drive adoption and client loyalty. Achievements: 🚀 Promoted to Strategic AE after consistently exceeding sales and growth targets. 📈 Delivered new revenue streams and portfolio expansion across key sectors (Telecom, Energy, Tech). 🤝 Positioned Malt as a trusted strategic partner for major enterprises.
Malt connects companies with top professionals, streamlining projects and simplifying administrative, legal, and payment processes. ✅ Managed the end-to-end sales funnel: prospecting, negotiation, and closing. ✅ Developed new and existing accounts (hunting & farming). ✅ Launched and expanded the Malt brand in Spain alongside the global Marketing team. ✅ Negotiated with top IBEX 35 and CAC 40 corporations. ✅ Oversaw portfolios in Telecom (Telefónica, Orange) and Energy (Naturgy, CEPSA, Engie, Capital Energy, etc.). ✅ Led end-to-end RFPs, tenders, and bids in both private and public sectors. Achievements: 🚀 Strengthened Malt’s presence in Spain, securing strategic deals with major corporates. 📈 Achieved an average 200% YoY revenue growth within the assigned portfolio. 🤝 Achieved vendor approval with purchasing, HR, and contract management departments. 📊 Drove sustainable growth of key accounts through combined hunting & farming strategies.
Managed and grew strategic accounts by driving consumer financing solutions to boost retailers’ sales conversion. ✅ Built and nurtured relationships with major retail chains, positioning Alma’s flexible payment solutions as a growth driver. ✅ Developed data-driven commercial strategies, leveraging prior performance marketing expertise (Winclap). ✅ Designed proposals to increase conversion rates and average ticket value across e-commerce and physical stores. ✅ Collaborated with marketing and product teams to enhance customer experience. Achievements: 🚀 Achieved 700% client portfolio growth. 📈 Overachieved annual targets by 122%. 🤝 Closed strategic partnerships with top retailers, aligning business goals with flexible payment solutions.
Accountable for international launches and market expansion, driving Kitch’s growth across new cities. ✅ Managed existing city portfolios while scouting new business opportunities. ✅ Coordinated end-to-end launch projects: market mapping, local partnerships, and stakeholder management. ✅ Recruited, trained, and onboarded local teams and delivery fleets. ✅ Built and scaled data-driven reporting models to support expansion decisions. ✅ Acted as the voice of each city within the Iberia team, aligning local needs with global objectives. Achievements: 🚀 Successfully led the launch of new international operations, leveraging prior experience from PedidosYa (Argentina expansion). 🤝 Structured local partnerships and accelerated platform adoption. 📈 Drove Kitch’s expansion and consolidation in the Iberian market. 🍴 Implemented the service across +50 Avanza Foods restaurants nationwide.
Joined White Canvas to lead web development projects (WordPress + Bootstrap), applying Agile and Scrum methodologies. ✅ Full-cycle project management ensuring quality and milestone delivery. ✅ Coordinated cross-functional teams and maintained continuous client/stakeholder communication. ✅ Leveraged tools and practices such as UX/UI, Figma, Miro, Sketch, Asana, Harvest. Achievements: 🚀 Delivered high-impact digital projects combining design and development with strong client satisfaction. 🎯 Applied a design-driven perspective to improve processes, UX, and overall project outcomes.