Niki Ma

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Singapore

About

Experience

  • DBS Bank (21 yrs 7 mos)
    • Head of Customer Experience & Communications
      Jun 2021 - Present · 5 yrs 2 mos

    • Customer Experience Designer
      Mar 2014 - May 2021 · 7 yrs 3 mos

      I lead a team of Demand Managers in fulfilling the Customer Centre's strategic objectives of reducing call demand and making Banking effortless for customers. Leveraging on big data and interdepartmental forums (e.g. Customer Centre Journey Events using Human-Centered Design Tools; REDesign Methodology; Business Agile; Demand Management Forums; etc), my team drives process improvements and enhances customer experience through our award-winning Demand Management strategy of Eliminate, Migrate & Optimise.

    • Client Services Manager
      Aug 2012 - Feb 2014 · 1 yr 7 mos

      Responsible for: - Implementing good quality control governance over business initiatives' execution and management reporting. - Ensuring operational readiness for business initiatives by considering all aspects, including headcount requirement and training; processes and risks; budget requirement; staff communications; customer experience and post-implementation review