South Delhi, Delhi, India
With over 10+ years of experience in marketing and communications, I specialize in crafting strategies for luxury and premium retail brands. At Reliance Brands, I lead integrated marketing campaigns for ultra-luxury fashion houses such as Ferragamo and Canali, focusing on digital, PR, and event-driven initiatives to boost brand desirability as well as CRM strategy to improve repeat sales contribution, and new customer acquisition strategy. My role includes building media relationships, optimizing budgets, and executing impactful PR strategies that drive organic reach and brand visibility. Devising social media strategy to drive community growth and website traffic was also key focussed areas. Previously, I drove digital marketing efforts at John Jacobs, creating bespoke campaigns across social media, website content management, and influencer scripts and marketing strategy to drive brand awareness and relevance. My expertise lies in brand positioning, branding collaterals, media relations, and social media content performance analytics, supported by a hands-on approach to budget management and content development. I am passionate about fostering meaningful customer experiences, I aim to empower brands to achieve sustainable growth in competitive markets.
- Driving strategic partnerships and sponsorship initiatives to strengthen brand visibility, increase customer engagement, and accelerate revenue growth. - Developing and implementing go-to-market strategies ensuring effective brand positioning, market penetration, and multi-channel activation. - Leading and managing a cross-functional marketing team of 7, driving collaboration, performance optimization, and innovative campaign execution. - Directing end-to-end visual communication strategies including campaign photoshoots, creative assets, and branding collateral to deliver a consistent and impactful brand identity. - Overseeing budget planning, allocation, and tracking, ensuring cost efficiency, ROI optimization, and alignment with organizational objectives.
- Designed and executed digital communication strategies aligning with both retail and e-commerce business goals, driving customer acquisition and retention. - Planned and launched multi-channel campaigns across social media, display advertising, e-commerce marketplaces, mobile marketing, and app promotions to maximize reach and ROI. - Led influencer marketing initiatives by identifying and partnering with fashion, music, and art personalities, creating high-impact branded content and collaborations. - Identified and executed strategic partnerships to amplify brand engagement through co-branded events, retail activations, and cross-industry collaborations. - Scripted and produced compelling TVC content to strengthen storytelling and reinforce premium brand positioning. - Developed content calendars and real-time marketing strategies for moment-based brand engagement on digital platforms. - Implemented collaboration amplification plans including high-visibility events such as Lakmé Fashion Week (Shivann & Naresh) and Summer of Love Music Tour by Soulmates. - Created CRM and content management strategies to enhance customer retention, loyalty, and personalized brand experiences.
- Planned and executed 360° digital advertising campaigns across social media platforms (Facebook, Twitter & Instagram) to strengthen brand visibility. - Developed social media strategies, creating viral moments and high-impact digital narratives that enhanced brand awareness and engagement across social media platforms and digital touchpoints. - Created and managed social media content calendars (topical, hygiene, and campaign-based) to drive audience engagement. - Directed CRM and Online Reputation Management (ORM) Brand Portfolio: Kerastase Loreal; PepsiCo Foods & NourishCo, Oriflame, Rampur Single Malts and Swaraj Tractors by Mahindra