Brooklyn, New York, United States
Designer at Adobe, driving product-led growth initiatives like engagement and monetization for Acrobat. I keep a systems-based approach to design with a strong focus on research and accessibility, all while collaborating on the product roadmap and strategy with cross-functional partners. I’m an Interaction design graduate from the School of Visual Arts(Class of 2022) with 7 years of previous experience in building e-commerce, healthcare and food tech apps. Portfolio: http://www.nikhilsingh.co
Acrobat Mobile Core Design
Product Led Growth(PLG) - Monetization and Engagement for Acrobat web
• Improved the design of the add-ons services page in the Buy Viasat (Internet E-commerce) flow to uplift the sale. Organized unmoderated testing sessions on 10+ participants to validate new designs. • Supported the BEAM design system with research, new patterns and documentation.
• Led design for stylishop.com, a fast-fashion E-commerce platform for Saudi Arabia, UAE, Kuwait etc. Achieved 100k+ downloads, 3000 daily orders and an average cart size of 250 AED in 8 months. • Conducted a UX audit of the previous app and analyzed the behaviour of online fashion buyers (qualitative study) through 18 focused group discussions with 111 people in Saudi Arabia & UAE. • Redesigned the new app, which increased customer acquisition by 29%. Created the design system to build a Progressive Web App and internal platforms for visual merchandising & inventory.
• Redesigned version 2.0 of the Collective platform after conducting usability testing with a Minimum Viable Product in the market. • Prototyped and tested new features/concepts to expand the current product offering. Coordinated with stakeholders to plan, track and deliver on the project timelines using agile scrum methodology. • Created a web design language system for all the websites of RoundGlass. Registered 34% increment in visitor traffic.
• Launched Cross, a tablet-based practice management solution used by 450K+ doctors in 1200+ Indian cities to discuss 500K+ medical cases on a daily basis. • Conducted user research on a focused group of patients and doctors to understand the gaps in the healthcare industry. Conceptualized product through competition analysis, user journeys, information architecture and wireframes. • Pioneered an MVP for the general wellbeing platform. This later evolved into a corporate wellbeing solution which is currently a flagship B2B product offered by RoundGlass.
• Shipped version 14.0 of Zomato app for both the android and iOS platform. Improved on critical user pain points which increased the customer base by 8%.