South Delhi, Delhi, India
Summary: Marketing Professional with 18+ years of work experience. • Developing and executing innovative high impact marketing campaigns • Landing the global marketing campaigns in the field and ensuring the success on predefined metrics e.g. reach, leads, prospects, revenue • Proactively ensuring that all marketing activities are designed so that they include appropriate measurement plans, measured appropriately across campaigns, and were shared in a timely fashion across teams/stakeholders • Create relevant Marketing plans which are aligned to the sales and marketing imperatives • Marketing and Communications :Segment & Audience Marketing, Digital Marketing, Customer Relationship Marketing (CRM), Database & Tele Marketing, Creative insights & strategy • Driving Market research to gain understanding of the dynamics and trends • Experience of working by cross-geo teams and matrix structure of reporting • Experience across Enterprise, SMB, Consumer marketing management and Channel Marketing • Expertise to conceptualize and land integrated campaigns leveraging PR, Online, On-ground mediums to achieve the desired results
Part of the India leadership team responsible for running Marketing in India.
Responsible for the strategic development and execution of marketing efforts to support the growth of the Asia Pacific region. Paired with regional theatre leaders to lead campaign development with pipe-creation and acceleration goals to scale across multiple countries. Also, closely partner with sales teams on a set of account based marketing plans that incorporate custom marketing to address sales opportunities within a set of global strategic accounts.
Responsible for driving Account Based Marketing for some of the Nutanix largest accounts across APAC, EMEA and America's. In this role I work closely with field marketing, sales leaders and global account managers to penetrate new accounts and increase footprint through detailed planning and execution. Also, supporting the GSI business responsible for driving joint marketing efforts with some of the large SI's globally.
In this role I was responsible for working closely with all the In-country partner marketing leads in terms of carving and rolling out the channels programs across APJ. Leading the efforts of planning and executing APJ theatre breakout session at DellEMC World taking more than 450+ partners from Asia. Owning DellEMC Participation at Channel Industry events like Canalys.
Part of the Global Marketing team based in Noida. Was responsible for running the customer reference program across the globe. Worked closely with sales team on identifying the wins that would qualify for customer reference and streamlined the entire process of writing and publishing the wins post customer approval. Also, created the tool for sales nominating the request and alerts going out every-time new reference gets published... through this tool could let you know in which stage of development the customer reference is along with the estimated completion time.