Berlin, Berlin, Germany
Results-driven senior marketing leader with 13+ years of experience driving business growth, brand transformation and market expansion. Proven expertise in leading multi-million dollar P&Ls, orchestrating high-impact GTM strategies and scaling marketing performance through data- driven and customer-centric approaches. I thrive on building strong teams, fostering talent, and turning challenges into strategic wins – pragmatic, dynamic and customer-centric. Staying connected to the market fuels my creativity. My goal? To leverage my expertise in dynamic environments, creating sustainable success.
Business Development for eBays' C2C business. 2024: Led GTM strategy for C2C full funnel campaigns across Media, Brand, PR, Paid, CRM & Onsite, driving user acquisition and engagement ▪ 2023: Led GTM strategy for ‘eBay Local’ growth initiative, integrating full funnel marketing to optimize conversion ▪ Drove 9% incremental growth in new users, doubled opt-in rates of loyalty campaigns and achieved 3-4x metrics on awareness and consideration in social media
• Strategy definition and execution to drive demand creation, consumer engagement and business growth through strong brand presentation & activation at all channels. • Lead and execution of onboarding strategy DE • Lead and execution of trust communication concept incl. insights, strategic & creative brief, test setup, execution & tracking
• After 3 months of design and development, I launched the consulting services focused around a future-oriented study choice and career, targeting students and young professionals • Within the first year of business, I managed to consult 20+ clients (individual and in-depth) and scaled through an online program • 15+ partnerships in Austria & Germany, including 'Deutsche Bank' & 'Deutsche Bildung'
Solving problems with structured and efficient working style to quickly deliver tangible outputs. • Marketing: Brand, Product, Content, Campaigns, CRM, Consumer Journey, Retail, X Channel, Communications, GTM • Operations & Business Development: Venture Development, Digitalization, Process Optimization, Change Management, Innovation Management • Company Portfolio: Several Food Startups, Berlin Fintech, Trading Application Company, DE Marketleader Business Software, Catapult (now 'Sona') & eRoaming Marketleader Hubject
• Strategic partnership/affiliate set-up and management in Germany, focusing on the Berlin start-up scene (40+ partners), including ‘Commerzbank’ and ’Kontist’ • Online and offline marketing responsibilities (incl. speaker jobs) and website marketing optimisations • Start-up consultations regarding marketing & business development for the company’s own accelerator program
• Strategy and execution for retail launch of Nike's revolutionary new running shoe ‘LunarEpic’ on German speaking market • Strategy & execution of new footwear wall system - pilot for the European market • Design & execution of 7 instore Nike shops in the specialty sector
• Responsible for the local adaption and execution of 35+ retail brand marketing campaigns and initiatives at running stores and wholesaler's in Austria, Germany and Switzerland - Ø 50 stores per campaign, Ø1,6 per month • Close teamwork with European retail brand headquarters and German sales-, as well as brand marketing departments to increase retail & brand KPIs • Management of EUR 1.2 mio budget per year