Amsterdam, North Holland, Netherlands
Most brands have a strategy. Few have a story people actually care about; I fix that. I work with in-house marketing teams, CMOs, and founders to turn positioning into campaigns that drive revenue and get remembered; across markets, not just in one. At Rimowa; one of LVMH's fastest-growing maisons with revenue approaching $800M; I converted clients into high-value product lines by translating the brand's functional luxury story into real buying decisions. At L'Oréal Benelux, I worked on Maybelline launch campaigns that ranked among the most successful beauty rollouts in the region. My edge is rare: I studied and worked across South Africa, Mexico, Indonesia, the Netherlands, and Europe's luxury retail market. Five languages, an International Business degree, and a Master's in Sustainable Business Transition. I don't just understand different markets; I know how to build a campaign brief that actually lands in them. I work best with brands that need their strategy to travel — across cultures, channels, and customer mindsets. If that's you, let's talk.
Luxury Client Advisor at RIMOWA, delivering high-touch, personalized service to international clientele while representing a heritage luxury travel brand. Building a loyal B2C relationships book while consistently driving sales. Acted as an on-floor brand ambassador, combining deep product expertise with storytelling to create memorable experiences.
Providing high-touch service, driving sales, and building a loyal client book through expert product knowledge and brand storytelling.
Supported the strategic development and execution of marketing initiatives for L’Oréal’s leading makeup brands—Maybelline, L’Oréal Paris, NYX Professional Makeup, and essie—within the Consumer Products Division. Contributed to go-to-market strategy, creative asset development, and product lifecycle management, ensuring strong brand consistency, retail visibility, and consumer engagement across key channels
Strategised, created and launched multiple multi-channel National and International Campaigns for the biggest makeup brands in the world. Consumer Products Division, including Maybelline, L'Oréal Paris, NYX Professional Makeup and Essie.
Campaign strategising and creation; content creation for a Luxury Property Investor and development multi-national company.
Strategizing international public relations with current and future collaborators and executing campaigns with both global and local partners.