Hilversum, North Holland, Netherlands
As the Chief Brand Officer at Blundstone, I lead the global brand strategy and management, product development, digital transformation, and environmental, social, and governance (ESG) initiatives for this iconic Australian brand. With over 2 years of experience in this role, I have successfully increased the brand awareness, loyalty, and revenue across the integrated marketplace, while staying true to the company's heritage, values, and purpose. Prior to joining Blundstone, I held senior leadership positions at P.E Nation and Nike, where I developed and executed innovative and strategic solutions for the global sportswear market. I have a proven track record of driving growth and development for the teams, brands, and strategic partnerships I have worked with, leveraging my expertise in retail marketing, brand management, and product marketing. I am passionate about creating and delivering impactful and sustainable products and experiences for consumers and communities around the world.
Global Marketplace Leader for Nike Sportswear developing marketplace strategies for the integrated marketplace.
Responsible for the Nike Business across the banners of Footlocker Europe. Lead a diverse and cross functional team covering sales, brand, operations, finance and planning to drive mutual growth and profitability for both Nike Inc and Footlocker Europe.
Established the first marketplace transform organization for Nike in Emerging Markets. Developed transformative retail strategies with Nike DTC and Wholesale Partners across South America, Central America, Mexico, Korea, SEA, India, Pacific and Africa.